The Singapore Tourism Board (STB) has launched the In Singapore Incentives & Rewards (INSPIRE), a rewards programme catering to the Indian Meetings, Incentives, Conventions, and Exhibitions (MICE) outbound segment, particularly incentive travel groups.
The highlights are:
• US$ 500-600 MILLION MICE MARKET IN 2011
• 1.8 MILLION MICE INDIAN TRAVELLERS
• ONE-THIRD OF 607,000 INDIAN TRAVELLERS
Rewards programme – partnership between STB and major Singapore tourism industry:
• Changi Airport Group,
• Gardens by the Bay,
• Resorts World Sentosa,
• Sentosa Leisure Group, Singapore Airlines,
• Singapore Turf Club,
• Wildlife Reserves Singapore.
India’s outbound MICE market has grown significantly, with Euromonitor pegging it in the range of US$ 550-600 million in 2011, with an estimated 1.8 million Indians travelling outbound solely for MICE purposes. As an established business city and a key hub for business events, Singapore has indeed seen a similar growth in business visitorship from India, with the country ranking as Singapore’s fifth largest source market. In fact, just within the first three quarters of 2012, approximately one third of the 607,000 Indian travellers to Singapore had visited for business.
Growing the Indian incentive group segment entails providing tailored, value-added experiences that cater to the evolving tastes of the Indian business traveller. It is with this in mind that STB and its partners conceptualised the INSPIRE programme, leveraging Singapore’s unique, world-class attractions to boost the destination experience for corporate incentive groups.
Commenting on the programme, Mr Chang Chee Pey, Executive Director, South Asia, Middle East and Africa, STB, said, “Cookie-cutter business trips have become a thing of the past as discerning Indian business travellers increasingly seek differentiated experiences as part of their incentive travel programme to reward top performers and drive their business objectives. INSPIRE was thus created to appeal to this growing segment by developing a selection of personalised programmes and exclusive offerings. Many of these experiences, which include complimentary incentive experiences such as Dinner Lunch at Flower Dome (Gardens by the Bay) or Wildlife High Tea Encounter at Singapore Zoo, special guided tours at Singapore Turf Club and Sentosa, exclusive usage of soughtafter locations and premiere seats at popular performances have been made possible only with the participation of our INSPIRE partners.”
Itineraries that INSPIRE:
INSPIRE’s curated itineraries centre on dining, entertainment, and attractions, activities that Indian travellers most value when visiting Singapore. For a minimum of 1,000 visitor nights, Indian incentive groups looking for something different can look forward to bespoke experiences amidst world class attractions, such as:
Exciting themed dining experiences customised for Indian palates, such as the Universal Studios Singapore’s New York Street Party dinner, featuring an entertaining Lights, Camera, Action!™ show alongside the theme park’s costumed characters; Sentosa’s Makan like a Singaporean beachfront lunch, complete with live cooking stations, and Singapore Turf Club’s “LIVE” Action @ trackside Marquee dinner, which brings together the thrills of horse racing with feisty Indian cuisine;
New Rewards Programme offers specially-curated experiences for Indian Incentive Groups.
Red carpet perks, such as an exclusive guided tour to the horses’ Parade Ring at the
Singapore Turf Club, a specially chartered Zoo Tram expedition in the Night Safari, reserved
seating at Jurong Bird Park’s new High Flyer show, and premium seats at the Songs of the Sea extravaganza on Sentosa;
Cultural programmes with strong local flavour, such as specially guided tours on
Singapore’s Indian diaspora at Sentosa Island’s Images of Singapore museum combined with exclusive access to local costumes for memorable photo-taking opportunities; a competitionlevel acrobatic welcome lion dance performance; and first-hand experience of Singapore’s reputation as a City in a Garden with a trip to the acclaimed Gardens by the Bay.
Applications open from August 2013 Incentive groups travelling no later than 31st December 2014 and staying at least 1,000 visitor nights are welcome to apply for the INSPIRE programme. Applications are open from 1st August 2013 to 31st July 2014 and will be evaluated individually. The level of support and scope of assistance will vary according to the nature and scale of events.