Singapore unleashes its ‘wild’ side with new “wildlife encounter” offerings

Celebrity Mandira Bedi, together with husband Raj Kaushal and their son, Vir were among the Indian visitors who visited the various wildlife and marine-themed attractions while on a recent holiday to Singapore. Recapping her recent visit, Mandira Bedi said “Singapore has always held a special place in my heart as a fun and enriching holiday destination. However, this recent family holiday to Singapore made me experience the city anew. Getting up close with the animals at the River Safari, Singapore Zoo and the Marine Life Park allowed me to appreciate the wonders of Mother Nature in a fun and lively manner. Apart from dining with the orangutans at Singapore zoo, we also brought home with us many wonderful memories. Some of my favorite moments included having a romantic dinner with my husband, 200 feet above the ground at Sky@57, and zipping around the F1 circuit in a Ferrari. Singapore has truly captivated us and it is definitely a holiday that I have taken home with me.”

Mandira Bedi at the IMC Burst 3 launch event of Singapore Tourism Board
Mandira Bedi at the IMC Burst 3 launch event of Singapore Tourism Board

Mr. Chee Pey Chang, Mandira Bedi, Ms. Isabel Cheng and Mr. G.B. Srithar at the IMC 3 launch event of Singapore tourism Board

Mr. Chang Chee Pey_Executive Director, South Asia, Middle.. East and Africa of Singapore Tourism B0oard (STB)The third phase of Singapore Tourism Board’s marketing campaign invites visitors to “Leave curious, return inspired” with Singapore’s collection of unique wildlife and marine-themed attractions.

The Singapore Tourism Board (STB) introduces the city’s latest wildlife and marine-themed attractions to the Indian audience. The third phase of STB’s differentiated marketing campaign only for the Indian travelers “Singapore -The Holiday You Take Home With You” will focus on the theme of “wildlife encounters” and throw the spotlight on new offerings such as River Safari, Marine Life Park comprising of S.E.A. Aquarium™, Adventure Cove Waterpark™ and Dolphin Island™. These attractions promise to captivate visitors with their impressive collections of wildlife, marine-life and immersive experiences.

The focus on attractions that offer “wildlife encounters”, evoking curiosity and awe is timely as the year-end holiday season approaches. Many Indian families travelling abroad look for options that allow them to bond through fun-filled, enriching experiences. It is with this in mind that STB’s latest campaign tagline “Leave curious, return inspired” was created.

Isabel Cheng (Chief Marketing Officer_Wildlife Reserves Singapore)1

Mr. Chang Chee Pey, STB’s Executive Director for South Asia, Middle East and Africa, elaborates, “Singapore is a perennial favourite with Indian families with its reputation for offering unique, quality holiday experiences that has something for everyone. Our tagline was thus created to reach out to discerning families looking for unforgettable holiday experiences that will enable them to play, laugh and grow closer together. Returning and new visitors alike will be enchanted by the diversity of our wildlife and marine-themed attractions as well as the compelling story of Singapore’s conservation efforts to preserve the region’s native species. There is also much to experience in Singapore during the year-end holiday season with world-class offerings, the likes of Universal Studios Singapore and Gardens by the Bay; colourful cultural celebrations such as Deepavali and Christmas Light Up at Orchard Road and Singapore River, as well as a wide variety of dining and shopping options that will create cherished memories to bring home.”

Enriching Wildlife Encounters Await

Indian families have, over the years, enjoyed delightful visits and re-visits to the award-winning Jurong Bird Park, Night Safari and Singapore Zoo (which this year, celebrates its 40th birthday). They could now look forward to River Safari, Asia’s first and only river themed wildlife park. Home to over 5,000 animals, including 42 rare and endangered species that includes Singapore’s giant pandas, Kai Kai and Jia Jia, as well as the manatees, the River Safari is one of the world’s largest collections of river-dwelling wildlife as well as world’s largest freshwater aquarium exhibit.

A large part of the park is designed to profile freshwater habitats from iconic rivers of the world such as the Amazon, Mekong, Ganges and River Nile. River Safari will take visitors on a journey to discover the unique aquatic and terrestrial animals from eight river habitats as well as the cultures that surround these rivers. Visitors can stroll through freshwater galleries, enter walk-through exhibits and soon be able to embark on a boat ride to learn about the fascinating flora and fauna of river habitats.

Isabel Cheng, Chief Marketing Officer, Wildlife Reserves Singapore, said, “India is a very important market for Wildlife Reserves Singapore and in the past year, Indian tourist arrivals make up one of the biggest groups visiting Jurong Bird Park, Night Safari, and Singapore Zoo. This year, we are pleased to welcome them to Singapore’s newest attraction River Safari, Asia’s first and only river-themed wildlife park that provides an immersive experience into the world of rivers and the unique wildlife found in freshwater habitats. Together, our four parks offer the ultimate wildlife experience for visitors to Singapore.”

Fans of the sea can also come face to face with manta rays, sharks, moray eels, iridescent jellyfish and much more at S.E.A. Aquarium™ at Marine Life Park, where the world’s largest oceanarium will keep visitors hypnotized with its dazzling array of graceful sea creatures. Over at the newly launched Dolphin IslandTM, interactive encounters with the friendly Indo-Pacific bottlenose dolphins await while the Adventure Cove WaterparkTM allows visitors to snorkel with 20,000 underwater species at the Rainbow Reef and feed the rays at the Ray Bay.

For customized and memorable family holiday in Singapore, log on to http://www.yoursingapore.com and search for “Singapore – The Holiday You Take Home With You”.

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