March 18, the Malaysian delegation led by the Minister of Tourism and Culture, the Honorable Dato’ Seri Mohamed Nazri Abdul Aziz and other top officials from the Ministry of Tourism is in Mumbai.
As part of the Visit Malaysia Year 2014 (VMY 2014) celebrations, Tourism Malaysia is unveiling a host of new marketing initiatives during their annual sales mission in India from March 12 to 20, 2014 in the cities of Kochi, Bengaluru, Mumbai and Delhi.
While the primary objective of the Minister’s visit is to strengthen Malaysia’s standing as a dream travel destination and increase tourist arrivals from India, Dato Nazri is also looking forward to driving strong support from both the Indian travel trade fraternity and media for the ongoing Visit Malaysia Year 2014. Malaysia has launched its 4th VMY2014, with the aim of luring 28 million tourist arrivals and 76 billion RM (over 23 billion USD) in tourism revenue.
During his visit, the Tourism and Culture Minister is scheduled to meet and engage members of the media at a press conference to provide them with first-hand information and updates on Malaysia’s tourism industry.
Besides unveiling new marketing initiatives for the Indian market, the sales mission is also a platform for Malaysia’s tourism industry players to strengthen ties with their Indian counterparts. The mission will see top Malaysian Tourism Officials interact with key tour operators, associates from travel, service & hospitality sector in all cities to discuss and explore areas for collaboration to attract more Indian tourists to Malaysia.
Tourism Malaysia’s Indian Sales Mission is holding road show in Mumbai on March 18, 2014.
About Tourism Malaysia India
Malaysia Tourism Promotion Board, popularly known as Tourism Malaysia, was established to promote Malaysia as a top-of-mind tourist destination showcasing Malaysia’s unique wonders, attractions and cultures; develop domestic tourism and enhance Malaysia’s share of the market for meetings, incentives, conventions and exhibitions (MICE). Tourism Malaysia’s objective is to promote Malaysia as an outstanding tourist destination and make the tourism industry a major contributor to the socio-economic development of the nation. In India, Tourism Malaysia offices are conveniently located in cities like Mumbai, Delhi and Chennai.
This year, Malaysia celebrates its fourth VISIT MALAYSIA YEAR (VMY) with the theme “Celebrating 1Malaysia Truly Asia”. During the celebration of VMY 2014, the country will be abuzz with various colourful parades, carnivals, festivals, shows, events, conventions and celebrations. These will cover a wide range of activities from sports and culture to festivals and arts, reflecting a celebration of the diverse lifestyles and customs of Malaysia. It will contribute to the Government’s target to receive 36 million tourist arrivals and RM 168 billion in receipts by 2020, as outlined in the Malaysia Tourism Transformation Plan (MTTP) 2020.
– Bienu Verma Vaghela