After creating history in the previous two years, this year SIIMA 2014 travels to the enthralling city of Kuala Lumpur, Malaysia taking the South Indian Cinema a step ahead on the global platform by making a mark overseas. The South Indian International Movie Awards (SIIMA) will be held on September 12th and 13th and will see the South Indian super stars reach out to their fans in Malaysia.
The event was graced by dignitaries like Manoharan Periasamy – Director, Tourism Malaysia India, Tony Nagamaiagh – GM, Malaysia Major events, Shubhodip Pal- Chief Marketing and Brinda Prasad – Chairperson, SIIMA.
Speaking on the occasion Mr Manoharan Peraisamy, Director, Tourism Malaysia said, “Malaysia is delighted to be associated with SIIMA and we are glad to host the most prestigious South Indian Movie Award in our country. Indian movies have always been popular in Malaysia especially the South Indian movies. With a huge fan base, this event will be a big treat for Indian film lovers in Malaysia.”
“Malaysia with its exotic beaches and natural attractions isalso growing as a favorite filming destination for Indian film makers. We hope to make many more films together,” he added.
Says, Chairperson of SIIMA, Brinda Prasad, “There are a large number of South Indians spread across the globe but the revenues that the South Indian film industry generates through the overseas market are far less. Through SIIMA we hope to promote South Indian cinema worldwide and bring South Indian stars closer to their global audience.”
The SIIMA demonstrate exceptional work of art, innovation, integrity and success.Some of the leading nominations for 2014 include Attarintiki Daredi for 12 categories in Telugu; Drishyam & Amen for 8 categories in Malayalam; Googly for 11 categories in Kannada and Kadal
For 8 categories in Tamil.
The awards night will witness remarkable performances by actors Shriya Saran, Rana Daggubati and many more with glitz and glamour at Kuala Lampur. Along with SIIMA, Malaysia will celebrate its diversity and multi- culture palette. So this September all eyes will be on Malaysia with South Indian Film family coming together.
SIIMA is supported by Malaysia Major Events, a division of Malaysia Convention & Exhibition Bureau, an agency under Malaysia’s Ministry of Tourism and Culture.
Malaysia Tourism Promotion Board, popularly known as Tourism Malaysia, was established to promote Malaysia as a top-of-mind tourist destination showcasing Malaysia’s unique wonders, attractions and cultures; develop domestic tourism and enhance Malaysia’s share of the market for meetings, incentives, conventions and exhibitions (MICE). Tourism Malaysia’s objective is to promote Malaysia as an outstanding tourist destination and make the tourism industry a major contributor to the socio-economic development of the nation. In India, Tourism Malaysia offices are conveniently located in cities like Mumbai, Delhi and Chennai.
In 2014, Malaysia celebrates its fourth VISIT MALAYSIA YEAR (VMY) with the theme “Celebrating 1Malaysia Truly Asia”. The VMY 2014 promotional campaign has started this year with a series of year-long special events and activities leading to VMY 2014. It will contribute to the Government’s target to receive 36 million tourist arrivals and RM168 billion in receipts by 2020, as outlined in the Malaysia Tourism Transformation Plan (MTTP) 2020.