After a hiatus of one year the well- known inbound tourism mart, the Great Indian Travel Bazaar (GITB) will now return to Jaipur. Recently, a Memorandum of Understanding (MoU) was signed between the Department of Tourism and Federation of Indian Chambers of Commerce and Industry (FICCI) in Jaipur.
As per the MoU, GITB will be organized jointly by FICCI and the tourism department for the next five years beginning 2015 to 2019 to be held in the month of April. Alike the past, it will be actively supported by Union Tourism Ministry, Indian Heritage Hotel Association (IHHA), Hotel & Restaurant Association of Rajasthan (HRAR) and Rajasthan Association of Tour Operators (RATO).
GITB, which began in 2008, became an increasingly popular B2B inbound tourism mart in the country. A large number of tour operators, travel agents and travel writers were visiting Jaipur for the event. GITB was to the tourism industry what the Jaipur literature festival was for litterateurs.
After the first edition of GITB an MOU was signed between FICCI and the department of tourism for five years. “GITB was a concept suggested by FICCI and the name was jointly registered between the two. The then minister tourism Bina Kak announced at GITB 2013’s inaugural ceremony that the seventh edition of GITB would be organized in Jaipur in 2014 and the dates would be announced in due time. But thereafter the MoU was not renewed by the Gehlot government and the 2014 event had to be cancelled.
“GITB had established itself as the most important travel mart in North India during the six years. It had become especially important for small and standalone hotels of Rajasthan which cannot afford to attend international travel marts. I am glad it is being organized again from next year,” said Randhir Vikram Singh Mandawa, general secretary of Indian Heritage Hotels Association.