1MYES 2014 launched with much fan fare!

The 1MYES 2014 was officially launched on November 15 at the National Visual Arts Gallery, Kuala Lumpur, by the Deputy Chairman of Tourism Malaysia Dato’ Mazlan Mazlan. Present at the launching ceremony were invited guests comprising tourism industry players, retailers, local media and we as Mega FAM participants. This evening turned out to be one of the best evenings…read on to know why.
During the launching ceremony, there was an arts & crafts showcase organized by Karyaneka with demonstrations on Songket-making, Batik-making using the Canting technique, and Tekat-making (traditional Malay embroidery), as well as traditional henna tattooing and lmalaysian caricatures. There were also performances by local artistes and designers’ showcased in conjunction with the Kuala Lumpur fashion weekend 2014.

The KL fashion weekend was held at the National Visual Arts Gallery from 12 to 16 November. Highlights of the event included the Malaysian Batik Canting with the famous touch of renowned fashion designer Dame Zandra Rhodes. It was in collaboration with Karyaaneka, which marked its first cooperation with an international designer. Karyaneka aims to bring Malaysian products to the international stage and at the same time attract visitors to the KL Fashion Weekend 2014, and also bring them to the 1MYES.
The 1 MYEs is one of the three major sale campaigns in Malaysia, besides the 1malaysia grand prix sale in March and the 1Mlaysia Mega Sale carnival from June to September. These campaigns have helped boost tourist expenditure in the country and bring numerous benefits to local retailers.

This year-end shopping fiesta is also a prelude to the upcoming Malaysia year of festivals (MyFEST) 2015. As the curtain closes on visit Malaysia year 2014, the country is all geared up for a year of endless celebrations under a new campaign.
MyFEST is expected to help Malaysia to achieve its target of 29.4 million tourist and RM89 billion in tourist receipts for 2015 along with visit Malaysia year 2014. These tourism campaigns are the key drivers towards achieving the country’s target of 36 million arrivals with RM169 billion in tourist receipts by 2020, based on the Malaysia Tourism transformation plan.

Fast Facts:
• Tourist arrivals to Malaysia in 2013 were 25.7 million – an increase of 2.7% compared to 25 million tourists in 2012
• Tourist receipts for 2013 were RM65.4 billion 0 an increase of 8.1% compared to RM60.6 billion in 2012
• Shopping is the second biggest share of tourist expenditure after accommodation.
• The retail sector constituted 30.2% of the total tourist expenditure in 2013 against 30.7% in 2012
• In 2013, tourist expenditure on shopping was RM19.8 billion 0 an increase of 6.3% compared to RM18.6 billion in 2012.
• Kuala Lumpur was ranked as the 2nd best shopping destination in asia pacific by global shopper index in 2012 and the world’s 4th best shopping city (after New York, Tokyo and London) by global news network CNN for two consecutive years.

Photos by Bienu Verma Vaghela

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