Malaysia bagged The Best International Destination –Food and Drinks 2014 award at the Travel + Leisure India’s Best Awards held in New Delhi. It was also double honours for Malaysia with the Kuala Lumpur International Airport (KLIA) winning the Best International Duty Free Shopping award. Hosted by the world’s leading travel and lifestyle magazine, the winners were decided through a nation-wide poll amongst its readers.
On receiving the awards, MrManoharan Periasamy, Director, Tourism Malaysia said, “We are honoured to have been conferred this recognition. Shopping and Food -both are an integral part of travel and to be recognized for this motivates us to intensify our efforts to position Malaysia as a leading shopping and gastronomical destination to our guests.”
“Food is much more than just nourishment. It connects people. Since Malaysia is resplendent with diverse cultures, our food also reflects the ethnic mix of the local population spanning traditional Malay cooking to migrant Indian and the colonial Portuguese cuisine making Malaysian cuisine delectable for every taste bud”, added Mr Periasamy.
The Travel + Leisure awards is a significant achievement for Malaysia, a country that prides in its gastronomical delights. Malaysians are serious foodies. With their diverse cultures, celebrations and activities, there is always an excuse to Meet and Eat – whether it is at a restaurant, a fast-food outlet, or just a stall beneath the tree.
Besides the favourite ‘Satay’, some of the popular Malaysian dishes include NasiLemak, NasiKandar,Char kueyteow (flat rice noodles with shrimp, bean sprouts, egg and sweet Chinese sausage), Hokkienmee (egg noodles in a pork broth with prawns, egg, bean sprouts and water spinach) and Asamlaksa (thick noodles in a spicy fish broth with tangy asam, a sour tamarind paste).While in Kuala Lumpur a walk down the famous Bukit Bintang area is a good way to experience Malaysia’s street food. Gurney Drive, in Penang (the food capital of Malaysia) is another must visit place to see the deluge of hawker delights and exciting restaurants that come alive at night time.
It’s said food creates memories and Malaysian food will leave you with some lip smacking ones. The readers of Travel + Leisure will vouch for this.
MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA is an agency under the Ministry of Tourism & Culture, Malaysia. Tourism Malaysia focuses on the specific task of promoting Malaysia at all levels. Since its inception, Tourism Malaysia has grown by leaps and bounds and it has emerged as a major player in the international tourism scene. In 2013, Malaysia registered 25.7 million tourist arrivals and RM 65.4 billion in receipts, making tourism its second largest foreign exchange earner and the sixth highest contributor to its Gross National Income (GNI).
The promotion of the country continues with the MALAYSIA YEAR OF FESTIVALS (MyFEST) campaign in 2015 with the theme “Endless Celebrations” emphasising the various festivals celebrated by its multicultural society. Both campaigns are key drivers towards achieving the country’s target of 36 million tourist arrivals and RM168 billion in receipts by 2020, as outlined in the Tourism NKEA (National Key Economic Area).