As part of its continuing efforts to promote awareness on the celebration of Malaysia Year of Festivals (MyFest) 2015 in India and to boost arrivals from here, Tourism Malaysia launched special tourism packages at the PATA Travel Mart 2015 in Bangalore.
At a special media briefing session, Tourism Malaysia’s Deputy Director-General (International Promotion) Dato’ Haji Azizan Noordin announced that special tourism packages have been developed in conjunction with the upcoming 1Malaysia Year-End Sale (1MYES), to be held from 14 November 2015 to 3 January 2016. Dato’ Azizan is also the Chairman of PATA Malaysia Chapter.
“India is a significant contributor to tourism in Malaysia. In fact, India is the sixth top tourist market for us. Last year, we had 770108 Indian visitors which is 18% growth from 2013 (650989). We are hopeful that MyFEST 2015 will keep Malaysia as top-of-the-mind tourist destination, encouraging Indian tourists to stay longer in order to enjoy the festival offerings nationwide,” said Dato’ Azizan. Updating the media about new tourism developments and products in Malaysia, Dato’ Azizan emphasized that besides shopping, leisure and luxury holidays are also key focus areas this year. The media briefing session included presentations by the Shopping Secretariat, Legoland and Hello Kitty Representatives.
Dato’ Haji Azizan is accompanied by Malaysian sellers who will help promote the country to the global tourism market. Among the sellers include big names in the local tourism industry, such as Tourism Johor, Iskandar Regional Development Authority (IRDA), Lexis Hotel, Tourland Travel, Borneo Nature Tours, Asian Overland, World Express, Planet Borneo Tours, Legoland Malaysia, Theme Attractions & Resorts, and Flexiroam.
The décor of Tourism Malaysia’s booth at the PATA Travel Mart highlights the Malaysia Year of Festivals (MyFest) 2015 in an effort to step up promotion of the tourism campaign. It is also in line with the Government’s efforts to promote Malaysia as a culturally rich travel destination. As part of its promotional activity, Tourism Malaysia’s booth featured Teh Tarik and Batik drawing demonstrations.
During the participation at the PATA Travel Mart, Tourism Malaysia also organised various programmes for travel trade players to meet up and network among themselves, providing Malaysia’s tourism industry players the opportunity to strengthen ties with their Indian counterparts.
This year, the 38th PATA Travel Mart attracted more than 1,000 delegates from over 60 countries and facilitating over 10,000 pre-matched appointments, as well as brought together qualified international buyers and sellers for face-to face meetings, educational forums and networking functions.
Last year, Malaysia received 27.4 million tourists, which was an increase of 6.7%. This year Malaysia is expected to welcome of 29.4 million tourist arrivals and garner RM89 billion in tourist receipts.
About Tourism Malaysia: MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA is an agency under the Ministry of Tourism & Culture, Malaysia. Tourism Malaysia focuses on the specific task of promoting Malaysia at all levels. Since its inception, Tourism Malaysia has grown by leaps and bounds and it has emerged as a major player in the international tourism scene. In 2014, Malaysia registered 27.4 million tourist arrivals and RM72 billion in receipts, making tourism its second largest foreign exchange earner.