Paytm to foray into travel marketplace

Firm modeling its travel vertical on Alibaba run – Alitrip


Paytm, India’s largest mobile phone wallet provider is set to make inroads into the travel space. It is planning to build the country’s largest travel marketplace and provide all types of travel and tourism solutions, including cab rides, bus train and air tickets; hotel bookings, visa facilitation, foreign exchange and international mobile cards. The company is modeling its travel vertical on Alibaba – run Alitrip, which provides travel services on its portal. For international travel packages, Paytm might get into a tie-up with Alitrip. For now Paytm’s services would be incorporated into its present portal on web and mobile application and will not be a standalone travel business like Alitrip.

According to Abhishek Ranjan, Vice President, Paytm: We are looking to build the largest marketplace for travel in India…a person planning a holiday will not have to look anywhere else for any travel needs.

The One97 Communications – run company is first online e-commerce major, which has got into this segment. Till now this space has been dominated by Online travel companies such as MakeMyTrip, Yatra and travel and tour operators like Thomas Cook and Kuoni India. To build its travel market place, the firm is getting into tie-ups with big and small travel agents, transporters, hotels & ancillary service providers such as adventure sports company owners. The company is also working tie-ups with major players including IndiGo for air tickets and global distribution system major Amadeus, which enables automated transactions between third parties and travel agencies to provide travel related services.

Information Courtesy: Business Standard

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