Welcome! Tourism Malaysia’s New Director
Mohd Hafiz Hashim recently took over as Director, Tourism Malaysia, Mumbai with effect from April, 2016.
Malaysia is expected to attract 1 million Indian tourists this year and Mr Hafiz’s main responsibilities include developing the Western India market targeting especially the Tier2 and Tier 3 towns to reach these numbers. Mr Hafiz is also planning to promote niche products like Mohdself-drive, luxury travel, eco-tourism, sports tourism, business travel etc. to reach out to special interest segments of the Indian traveller.
In his earlier roles, Mr Hafiz has served Tourism Malaysia offices in Singapore, Sydney, Melbourne and Auckland.
For more media releases, media info and media features on Malaysia’s tourism industry, kindly visit the Media Centre of Tourism Malaysia’s website at http://www.tourismmalaysia.gov.my/
MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA is an agency under the Ministry of Tourism & Culture, Malaysia. Tourism Malaysia focuses on the specific task of promoting Malaysia at all levels. Since its inception, Tourism Malaysia has grown by leaps and bounds and it has emerged as a major player in the international tourism scene. In 2015, Malaysia registered 25.7 million tourist arrivals and RM69.1 billion in receipts, making tourism its second largest foreign exchange earner.
Through the Tourism NKEA (National Key Economic Area), collaborative efforts between the Ministry of Tourism and Culture, other Government agencies and the private sector have been enhanced to help secure Malaysia’s position as a leading tourist destination and achieve the country’s target of 36 million tourist arrivals and RM168 billion in receipts by 2020.
The targets set under the Tourism NKEA will be achieved through the implementation of twelve Entry Point Projects (EPPs) clustered under five themes: Affordable Luxury; Nature Adventure; Family Fun; Events, Entertainment, Spa and Sports; and Business Tourism.