Reliance Mutual Fund Day, Unleashing Mutual Fund Revolution in India!

Who does not want to prosper in life? Some may admit, some may not but the underlying theme of everyone’s life is to make enough money to lead a comfortable working life, followed by even more comfortable retired life. But we Indians are so busy with our routine that we don’t take our investments seriously. We leave our investments in auto – pilot mode, is this right thing to do? Will it lead to prosperity? Certainly not!

So how do you shed this lethargy rather reluctance and work towards making your money work actively for you and making it grow substantially to give you an empowered life? Yes, money is empowering!!

Reliance Nippon Life Asset Management Ltd. (formerly Reliance Capital Asset Management Limited)(RNLAM) is the asset manager of Reliance Mutual Fund (RMF) and RNLAM is a subsidiary of Reliance Capital Limited (RCL) which manages Investors money who want to have good returns on their investment but want to keep away from the hassle of buying & selling of stocks. Their expert guidance has enabled millions of investors realizing their dreams which would have been near impossible otherwise. So how do they do this? What are the initiatives they have taken? How do they generate trust of the investors? How do they create awareness about why Mutual Fund investments are important for your portfolio? Why is it important to invest systematically?   What is the significance of 7th day of every month for an investor?

To share this and much more Reliance Nippon Life Asset Management Ltd. hosted a Bloggers Meet on June 3, 2017, in which over 40 Bloggers participated from various streams and made it a very interactive and informative session.  The Meet was very well – structured where Mr. Sandeep Walunj, Chief Marketing Officer started with informing us about why it is important to invest in mutual funds and how it is being done.  Putting it very simplistically Mr. Walunj defined Mutual Fund to be a pool of money from numerous investors who wish to save or make money through mutual fund as investing in a mutual fund is a lot easier than buying and selling individual stocks and bonds on our own. This money of investor is managed by a Company which is called Asset Management Company and Reliance Nippon Life is one such Company.

What are the Seven Reasons to Invest in Mutual Funds: Expert Management, Tax Benefit, Diversification, Growth, Transparency, Adaptability, and Affordability.

How it is being done by the Fund Managers who chart out investments for your money invested?  

Fund Managers consistently track the performance of about 3000-4000 companies, read & decipher the annual reports, churn market data, read secondary reports, even undertake factory visits and then they do a technical analysis to derive the conclusion which companies are going to do well in future. Accordingly, they invest in such companies. They manage these investments very actively.

This way we see that Mutual Funds investments are ideal to get lucrative returns on one’s money particularly if he is not very savvy or doesn’t have a huge amount of money, resources or algorithms to boot. Historical data reveals that equities have given the best possible returns to shareholder consistently. This way equity is the most important asset class and a common person can depend on Mutual Funds to invest in the equity, a route to the prosperity.

With all these merits, with the topping of ease of investment why mutual funds penetration has been so low – only 3% clogging Rs. 5.5 Lakh crore. The need of the hour is to take these 97% investors in the fold who have not kept pace with the times and have remained passive investors.

Mr. Himanshu Vyapak, Dy. CEO followed the unconventional style for his presentation and started with few basic questions to the bloggers. This led interaction to intricate levels and many important issues related to investments in mutual funds were addressed.

But million dollar question still remains, how to create awareness amongst Indians to make their investments generate great returns without any hassle.

Sanctity of SEVENTH of every month

Why 7th of every month is important? Tells Reliance Nippon Life Asset Management Ltd. who celebrate 7th of every month as a reminder tool for investment as a part of their investor education initiative directed by SEBI for increasing the penetration of mutual fund categories. Indeed, Reliance is doing it in a unique way which is driving investors to these categories. Started in February 2017 on a pan India level, this Mission Prosperity has moved leaps and bounds, so much so that almost 700 people attend their event which starts from 24th of every month and culminates on 7th.

Taking a tough call, this year Reliance Mutual Fund introduced this industry redefining initiative where the aim is to create strong awareness, not just about their own brand and services but create an expanse for the entire category. This is backed by 360-degree radio, TV, print and digital campaign – #MFDaysOn7th  and #FundForAFriend which is an extension of mutual fund day by way of which you can help your  friends work towards their financial goals this Mutual Fund Day by taking the #FundForAFriend quiz and find out what profile works best for them! This is very simple but would do wonders for your friend who is not savvy as far as his/ her investments are concerned.

So at the start of every month when we are reminded of our bills, EMIs, premiums, School Fees, Grocery Bills etc. we faithfully honour them but we don’t follow this approach when it comes to investing. Mutual Fund Day is an attempt to motivate people to invest regularly being celebrated in association with and enable investors to build wealth in a disciplined manner.

This initiative is being done in association with CNBC TV 18 and CNBC Awaaz which is a year-long initiative but they have already started witnessing people taking the first step in the direction.

Indeed the red carpet to prosperity has been rolled out!




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