Reliance Mutual Fund Day, Unleashing Mutual Fund Revolution in India!

Who does not want to prosper in life? Some may admit, some may not but the underlying theme of everyone’s life is to make enough money to lead a comfortable working life, followed by even more comfortable retired life. But we Indians are so busy with our routine that we don’t take our investments seriously. We leave our investments in auto – pilot mode. Is this the right thing to do? Will it lead to prosperity? Certainly not!

So how do you shed this lethargy and ensure that your money works actively for you?

By investing in mutual funds!

How do mutual fund manager invest your money?  

Fund Managers consistently track the performance of about 3000-4000 companies, read & decipher the annual reports, churn market data, read secondary reports, even undertake factory visits and then they do a technical analysis to derive the conclusion which companies are going to do well in future. Accordingly, they invest in such companies. They manage these investments very actively.

With all these merits, with the topping of ease of investment why mutual funds penetration has been so low – only 3% clogging Rs. 5.5 Lakh crore. The need of the hour is to take these 97% investors in the fold who have not kept pace with the times and have remained passive investors.

But the million-dollar question still remains, how to create awareness amongst Indians to make their investments generate great returns without any hassle.

Sanctity of SEVENTH of every month

Why 7th of every month is important? Tells Reliance Nippon Life Asset Management Ltd. who celebrate 7th of every month as a reminder tool for investment as a part of their investor education initiative directed by SEBI for increasing the penetration of mutual fund categories. Indeed, Reliance is doing it in a unique way which is driving investors to these categories. Started in February 2017 on a pan India level, this Mission Prosperity has moved leaps and bounds, so much so that almost 700 people attend their event which starts from 24th of every month and culminates on 7th.

This year Reliance Mutual Fund introduced an industry redefining initiative where the aim is to create strong awareness, not just about their own brand and services but for the entire category. This is backed by 360-degree radio, TV, print and digital campaign – #MFDaysOn7th and which is an extension of mutual fund day by way of which you can help your friends work towards their financial goals this Mutual Fund Day by taking the #FundForAFriend quiz and find out what profile works best for them! This is very simple but would do wonders for your friend who is not savvy as far as his/ her investments are concerned.

Indeed, the red carpet to prosperity has been rolled out!

Indeed, the red carpet to prosperity has been rolled out!

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