Arré has launched Arré Outdoors, a new vertical, focused on travel, adventure, and more. Arré Outdoors, like Arré, is a multimedia, multi-genre platform with content ranging from videos to text to audio to doodles and more.
The first property from the Arré Outdoors stable is a first-of-its-kind travel-and-adventure reality series – The Real High, in partnership with Arunachal Pradesh Tourism, Nissan Terrano, Woodland and O’cean Active.
A vibrant & studded evening was organized at Taj Lands End on May 31, 2017 to unfurl the details of “The Real High” amidst the presence of Shri P. D. Sona, Honourable Parliamentary Secretary Tourism, Government of Arunachal Pradesh.
Arré Outdoors is a call to city slickers to get out of their automated city lives and comfort zones and get real and raw in nature. Arré Outdoors will take viewers and readers in a series of interactive digital journeys to undiscovered places and experiences in their purest form, starting with Arunachal Pradesh.
The show is an eight-part series where leading youth icon Rannvijay Singha takes six ultra-urban city dwellers on an incredible journey to the forests of Arunachal Pradesh, to experience life without beds, baths, and phones. The participants are given a once-in-a-lifetime experience to rethink their life and choices and to discover “The Real High”
Shot in the breathtaking mountains, rivers, and forests of Arunachal Pradesh, the show is a visual delight blended with the fun experiences and wild adventures of the six participants along with Rannvijay, as they pitch their own tent, build their own raft, cook their own food, mingle with the locals, and experience life in a way unknown to any of them.
Anchoring the event in his own inimitable style, Rannvijay Singha said, “I’m super excited about the launch of ‘The Real High’. It will be interesting for viewers to see how the participants adapt to life outside the city and without taken-for-granted comforts, apart from the breathtaking sights of Arunachal Pradesh. We had a lot of fun shooting the show and I hope the audience enjoys it as much.”
Saikumar, Founder, Arré, said, “Travel is no longer just a passion point pursued by some but is increasingly becoming a way of life, as places and people get closer in the digital age. We travel the world in 80 minutes or even 80 seconds through pictures, 360-degree videos, interactive maps, and every other technology at our disposal. Arré Outdoors is a fresh take on travel through stories and formats that will take our viewers and readers to places and nudge them to get out of their homes and journey these experiences themselves, one trip at a time. ‘The Real High’ is our first property from the Arré Outdoors stable and we are very thrilled to be partnering with Arunachal Pradesh Tourism, Nissan Terrano, Woodland, and O’cean Active to create this special show for our viewers”.
Shri P. D. Sona, Honourable Parliamentary Secretary Tourism, Government of Arunachal Pradesh, commented, “We are very focused on making Arunachal Pradesh the adventure and exotic tourism hub of India. We expect the number of tourist arrivals to grow exponentially this year, through many projects that engage with the youth. We are very delighted to partner with Arré on such an interesting initiative and believe that such initiatives will aid awareness and encourage travelers to visit Arunachal Pradesh to experience its many unique attractions.”
In an exclusive to travel-knots.com, Mr. Sona shared, “Ministry of Tourism Government of India is supporting the Infrastructure Development in Arunachal Pradesh in a big way. But the bottle neck is PAP and we are writing to Govt. To ease out the norms of this PAP regime, once the PAP is lifted, we will have a huge flow of international tourists. Arunachal Pradesh tourism department is looking at filing these critical gaps. The Bhupen Hazarika bridge which was inaugurated recently, which is actually in Assam but with this bridge Arunachal Pradesh is going to benefit more. Earlier travel was really difficult but now with this all-weather bridge, it will take hardly 15-20 minutes to cross over. As far as domestic tourists are concerned if you talk in terms of percentage, in relation to the total population it is more than 20%, now with the relaxed regime of PAP we are expecting a lot of foreign tourists.”
Watch the trailor of “The Real High” to get the feel of “The Real High”
Episode 1 of the series will be out on arre.co.in, the Arré app, and its partner platforms such as YouTube, Facebook, SonyLIV, Yupp TV, Jio Cinema, and Ola Prime Play on June 10.