How a small initiative turned into a major movement!
From last many years I have been nurturing a desire to contribute something to the society but could never figure out how to accomplish this secret desire. Whenever I expressed this to my circle of friends and acquaintances, they discouraged me saying – this coming from fashion, lifestyle & travel journalist – तुमसे न हो पायेगा!
I never believed in the saying: अगर आपकी कोई इच्छा है, तो सारी कायनात उसे पूरा करने में जुट जाती है! Till Mission Green Mumbai happened in my life.
I still vividly remember my first call to Subhajit Mukherjee sometime in July 2017 few days before Change of Guard when Mr Mayur Shah was taking over as President, CREDAI – MCHI in a grand ceremony at Taj. He is a man on a mission to make Mumbai, Green, Cleaner & Skilled abode for all Mumbaikars. I had noticed him working on Link Road where he was relocating trees from the Metro route. After speaking to him, I was delighted to note that he was the same person, working for the cause of Mumbai & Mumbaikars!
It was decided to honour Mr Subhajit Mukherjee for his immense contribution towards Green Mumbai during the function. I invited Mr Mukherjee for the same and he happily obliged. He was there on time, smiling and friendly Subhajit accompanied by shy wife struck a chord immediately with all of us. & the association rolled & there was no looking back since!
In association with our Women’s wing we planted trees at various venues in Mumbai but unfortunately, I could not join this activity and I still regret that.
Then followed CREDAI – MCHI Maha Property Expo in November, where Subhajit offered to distribute free saplings to all the participants and the visitors attended the program. The initiative turned out to be super hit with visitors and Subhajit happily interacted and encouraged them to take selfies at the selfie booth. I must say, with his Green Mission, he became a star attraction.
Now, it seems that time has come for my DREAM!
Our organization CREDAI – MCHI has collaborated with Mission Green Mumbai (NGO) to plant 1 lakh trees all over Mumbai, which I am anchoring and have associated with this GREEN initiative of our organization. On Earth Day on April 22, we are undertaking tree – plantation and beach – cleaning drive at Dadar Beach where Mr Aaditya Thackeray, President – Yuva Sena will be Chief Guest. Since his confirmation, the occasion has taken the form of a movement with many celebrities like Dia Mirza and Shibani Kashyap joining in. INS Hamla lending logistic support, this is for the first time that they have lent support to any Civilian program.
Led by our President, Mr Mayur Shah, many Managing Committee Members would be planting coconut trees on the beach.
The seed of this program was germinated by our ideas man T. D.Joseph. You are invited to join the green initiative on Sunday, April 22 (Earth Day) at Dadar Beach between 8:00 am and 11:00 am. Your efforts will have the support of other concerned leaders, organizations, NGO and media representatives who will also be present.
Let’s all work together to make Mumbai a Greener and Cleaner City. Your presence is much needed to encourage citizens to keep beaches clean, increase the green cover and stop the use of single-use plastic products.
I am closely associated with this program, why don’t you too, whichever you want to!
मैं अकेला ही चला था जानिब-ए-मंज़िल मगर लोग साथ आते गये और कारवां बनता गया
This is for Subhajit Mukherjee! Knowing him has brought in me an attitudinal change towards our social responsibility of making Mumbai Green which we want our future generations to inherit. It is my good fortune to have known him and associating with him.
Let’s Plant Trees/Adopt a Plant Together/You are needed to do your bit for Mumbai