Voylla: Vivid expression of Royalty of Chittor Fort, Rajasthan

~Voylla presents Jewelry inspired from the royalty of the Chittor Fort~

Voylla, leading fashion jewellery brand brings Chittor collection: an exquisite range of jewellery inspired by Rajasthani traditions and culture. Voylla believes that jewellery is truly an extension of a woman’s subtle inner self in an outward manner using the visual language of design.

Inspired by the rich culture of India, Studio VOYLLA presents handcrafted traditional jewellery studded with miniature motifs of Chittor princess/Maharani and mirrors. The assortment comprises neckpieces, earring, rings, chokers and matha Patti available in vivid colours and designs.

Voylla brings jewellery that is not just an adornment but a physical rendition of the wearer’s personality. This exclusive collection can be paired with any outfit and for any occasion, which will raise the style quotient instantly. The brand belief to create something unique and different that patron will cherish for years to come is what make the brand to stand apart.

What began in 2013 as an e-commerce experiment in Bangalore has grown into one of the most popular, omnichannel fashion jewellery brands in the country.

With a robust online presence and an expansive retail presence of 250 stores, Voylla is just a click and a step away from its patrons.

Voylla has successfully introduced the concept of high quality, impeccably crafted jewellery at affordable price points-a feat that remains unmatched in an increasingly busy segment. Voylla’s other USP is the way it has taken cues from traditional art, crafts and narratives to create contemporary accessories for the discerning patron. It is the only brand with a versatile line of jewellery playing the sartorial companion to everyone.

About Chittor Fort

The Chittor Fort or Chittorgarh is one of the largest forts in India. It is a UNESCO World Heritage Site. The fort was the capital of Mewar and is located in the present-day town of Chittorgarh. It sprawls over a hill 180 m (590.6 ft) in height spread over an area of 280 ha (691.9 acres) above the plains of the valley drained by the Berach River. The fort precinct has several historical palaces, gates, temples and two prominent commemorative towers.

Beginning in the 7th century, the fort was controlled by the Mewar Kingdom. From the 9th to 13th centuries, the fort was ruled by Paramara dynasty. In 1303, the Turkish ruler of Delhi, Alauddin Khalji defeated Rana Ratan Singh’s forces at the fort. In 1535 Bahadur Shah, the Sultan of Gujarat, defeated Bikramjeet Singh and took the fort. In 1567 Akbar defeated Maharana Udai Singh II’s troops. The fort’s defenders sallied forth to charge the attacking enemy but yet were not able to succeed. Following these defeats, the women are said to have committed jauhar or mass self-immolation. The rulers, soldiers, noblewomen and commoners considered death preferable to the mass rape and pillaging that was thought to occur following to surrender to the Sultanate forces.

In 2013, at the 37th session of the World Heritage Committee held in Phnom Penh, Cambodia, Chittorgarh Fort, along with five other forts of Rajasthan, was declared a UNESCO World Heritage Site, as a group called the Hill Forts of Rajasthan.

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