On Saturday Modiji launched #MainBhiChowkidar campaign, as soon as I watched the video I was like WOW! And couldn’t stop sharing since. Every Indian must watch. What a way to counter Congress’s narrative on Chowkidar and highly regressive and distasteful – Chowkidar Chor Hai! Looks like it is bound to resonate with Indian public, especially with people who want to see Modiji winning rather sweeping 2019.
PM Modi expressed beautifully in his tweet while sharing the video that every conscious citizen of the country is Chowkidar, we all are Chowkidars in our respective fields. People immediately started responding with their selfies/photographs/ posters and their interests and contributions in respective fields on social media. People are proudly saying #MainBhiChowkidar. After closely watching so many elections, I have never seen such great connection with the concept after “Mile Sur Mera Tumhara” which has celebrities (though it was not for elections), whereas this has aam janta.
PM added, every Indian who is fighting corruption, dirt or any other social evil is a Chowkidar. Everyone working hard for the progress of the country is Chowkidar. Which Indian would not say #MainBhiChowkidar.
The campaign also drives the narrative of PM’s strong and decisive image which is coming up as a very strong point in the coming elections.
The video has anthem style which is melodiously rendered, doesn’t shout out loud – Vote for Modiji – rather it effectively conveys – Vote for the country – Vote for yourself – Vote for your children – Vote for your future. What could have been a better way of communicating than this?
Video urges people to join PM on March 31, for a program titled Main Bhi Chowkidar where he will interact with people across the country for the pledge BJP has leveraged, a unique tech innovation called conversation cards. People have started getting a personal message from PM when they take a pledge.
#MainBhiChowkidar has resonated well with the public in no time.
I personally have contributed to the cause of the country without ever making a big noise about it. I have never taken a bribe, never bribed anyone, tagged authorities and made them act for the garbage heaps, distributed saplings to thousands of people in Schools and Colleges. Associated with Dadar Beach clean up the program. Taken a keen interest in activities of the Government in last five years and have used my social media handles to the full potential to support Modiji.
RAGA’s Chowkidar Chor Hai and Rafale Rafale Rafale and Saboot, Saboot, Saboot have fallen flat, nobody seems to be believing him, though he tried very hard.
Look forward that how Congress counters this campaign, probably with #MainBhiPappu (Due apologies to all the Pappus)
Watch Mile Sur Mera Tumhara for sheer nostalgia as it has been a part of our gowing up years…