Tag Archives: Goa Tourism

Finding Fanny associates with Goa Tourism as destination partner

Goa Tourism is roped in as the destination partner for the English- Hindi satirical Bollywood movie Finding Fanny scheduled to be released soon. With the movie plot surrounded by 5 dysfunctional and contrasting characters set in a village of Goa, the State’s tourism body was chosen to be the perfect destination partner keeping in mind Goa is the world’s only tourist destination that has the maximum contrasts in the smallest geographical space.

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Honorable Minister for Tourism, Mr. Dilip Parulekar said, “Goa being just 3702 sq.km in size, offers many contrasting experiences in the space of an hour which no other destination in the world can offer in such a small space. Goa Tourism was looking for a perfect partner to launch this new brand positioning and we found the perfect match in Finding Fanny where there are five contrasting characters looking for Fanny in the land of contrasts!”

GTDC association with Finding Fanny press conference

Goa Tourism has recently undergone a brand make over to encapsulate the State’s contrasting rich tangible heritage which is in the form of forts, temples, churches, natural beauty and even richer intangible heritage in the various forms of dances, music, traditions and culture. The State’s new identity is an Ambigram that appears the same from either side and in this case, captures the contrasts within the same geographical space. The other unique feature being a dynamic logo, making Goa the third place in the world to use dynamic logos. The colors of the logo will change based on seasonality and focus of the state.
Goa Tourism also has a new brand line which is the world’s first dynamic tourism brand line – kenna, which means sometimes. The word ‘kenna’ makes it the first ‘Kin-glish’ line brand Goa has had, setting it apart from all the other brands. It can be used to bring contrasts such as kenna romance, kenna adventure; kenna rough, kenna smooth; kenna slow, kenna fast; kenna calm, kenna clamour; kenna party, kenna safari; kenna classic, kenna modern, etc.

Mr. Nilesh Cabral, Chairman, GTDC said, “We have launched a facebook contest on Finding Fanny where people can participate by giving their thoughts on what they think of Goa’s contrast through the word kenna. The winners will win a 3 nights, 4 days stay in

oa and a chance to meet the cas

t of the movie in addition to free tickets, etc.”

 

Mr. Nikhil Desai, MD, GTDC said “Goa Tourism has embarked upon professional destination marketing as a part of brand building exercise. We found that the film Finding Fanny which has been extensively shot in Goa represents the correct brand fit and portrays the fun loving character of Goans. The film has also managed to showcase a completely new side of Goa which made it an exciting proposition for us to associate with the concept of the movie”.

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Finding Fanny is an off the wall, comical story about a bunch of oddballs who venture out to find Stefanie Fernandes (Fanny); in the process they discover a strange sense of solace and love amongst each other, and end up seeing a point to their previously pointless lives. The movie is directed by Homi Adajania and stars Deepika Padukone, Arjun Kapoor, Naseeruddin Shah, Dimple Kapadia and Pankaj Kapur.

Finding Fanny released on September 12, 2014. Produced by Maddock Films, the film is being presented by Fox Star Studios. Earning great reviews in media and being loved by classes and masses alike. If you can’t go and catch Fenny in Goa then catch Fanny in multiplexes near you.

Wedding is destined, Destination is GOA!

The Goa Wedding Show brings together exhibitors, vendors and wedding planners under the same roof

~ The aim is to showcase the potential of Goa as the ideal wedding destination

With a wide range of options right from beaches to quaint churches, picture perfect beaches and majestic forts serving as a backdrop for couples to live their dream wedding, the wedding tourism market in Goa is definitely on an upward swing. Realizing the potential that this market holds and to strengthen the state’s presence in the segment, Goa Tourism has decided to host its first ‘Goa Wedding Show’ on August 16 and 17, 2014 at The Grand Ballroom, Delhi.

This was announced at a press conference in Mumbai. Speaking on the occassion, Shri Dilip Parulekar, Hon. Minister of Tourism, Govt. of Goa, representing the title sponsor Satyug Gold as its chairperson Ms. Shilpa Shetty Kundra, CEO of Satyug Gold Mr. Raj Kundra, celebrated fashion designer Mr. Wendell Rodricks, Mr. Nilesh Cabral, Chairman – Goa Tourism Development Corporation and Mr. Nikhil Desai, Managing Director – Goa Tourism Development Corporation.

The Goa Wedding Show 2014 aims at boosting tourism in Goa by tapping into the emerging destination wedding market in India. Exhibitors will include wedding planners, hotels, event managers, vendors, fashion designers, spas, travel agencies, hotels, photographers/videographers, hair and make-up artists and artist managers. The organizers hope that this experience will help increase trade opportunities for local vendors in Goa.

Goa Tourism - At Goa Wedding Show PC - (l-r) Nikhil Desai,Nilesh Cabral,Dilip Parulekar,Shilpa Shetty, Raj Kundra,Wendell Rodricks 2 Goa Tourism - At Goa Wedding Show PC - (l-r) Nikhil Desai,Nilesh Cabral,Dilip Parulekar,Shilpa Shetty, Raj Kundra,Wendell Rodricks Goa Tourism - At Goa Wedding Show PC - (l-r) Raj Kundra, Nikhil Desai, Shilpa Shetty, Nilesh Cabral, Dilip Parulekar, Wendell Rodricks Goa Tourism - At Goa Wedding Show PC - Shilpa Shetty, Raj Kundra Goa Tourism - At Goa Wedding Show PC - Shilpa Shetty Goa Tourism - At Goa Wedding Show PC - Shilpa Shetty 2

Shri Dilip Parulekar, Hon. Minister of Tourism, Govt. of Goa, said “The Indian wedding market is valued at $38 billion a year and is expected to grow 25-30 percent annually. We hope that this initiative will serve as a platform to bring together the best of Goa and showcase what makes the state such a viable wedding destination. We are optimistic about the success of this event and plan to make it an annual property.”

Ms. Shilpa Shetty Kundra, added, “A wedding is one of the most important moments in a girl’s life and the destination is as important as the occasion itself. Goa is one of my favourite destinations. The best part about this state is that you have everything right from beaches to history and a lot of nature. I have attended several weddings in Goa and each has been different from the other. And every time I have returned with a sense of amazement that redefines my perception of a dream wedding.”

Goan fashion designer Mr. Wendell Rodricks, who has witnessed and been a part of several weddings in Goa, remarked, “Organizing your dream wedding takes a certain amount of time and it is heartening to note that you can get all that you want under one roof in Goa. According to me, this along with the state’s natural beauty and varied landscapes makes it a dream wedding destination.”

From its spectacular architecture to its dreamy beaches, Goa has emerged as one of India’s best wedding destination, providing hundreds of picturesque locations and unique experiences. The Goa Wedding Show 2014 will serve as an optimum marketing tool that will give access to potential clients within a short period of time.

For more details, you can contact Goa Tourism Development Corporation, Panjim, Goa or log onto http://www.goa-tourism.com
Goa Tourism to organize Goa Wedding Show in New Delhi

~ This first of its kind event will be held on August 16 and 17 in New Delhi.

Be there to see it all.