The KL PASS™, an integrated tourist pass was recently launched in Kuala Lumpur, Malaysia offering tourists seamless access to tourism attractions and supporting amenities on top of other privileges and benefits.
With the KL PASS™, tourists are entitled to gain entry without further payment at participating tourist attractions. All they have to do is present their pass at the entrance for verification and once the card’s validity is confirmed, they will be granted entry. The KL PASS™ can also be used to gain discounts and other special privileges when shopping, dining and entertaining in Kuala Lumpur.
The KL PASS™ comes in six variants; 1-Day, 3-Day and 6-Day pass for adults and children. The 1-day adult pass is priced at RM165.00 while the 3-day and 6-day passes are priced at RM395.00 and RM675.00 respectively. The 1-day child pass is priced at RM125.00 while the 3-day and 6-day passes are going for RM325.00 and RM515.00 respectively.
Mr Manoharan Periasamy, Director, Tourism Malaysia said, “The KL PASS™ will help increase awareness of what Kuala Lumpur has to offer and contribute to the overall tourist experience encouraging them to even increase their length of stay in the city.”
Tourist attractions currently on board of KL PASS™ include The KL Tower, Aquaria KLCC, The KL Butterfly Park, Berjaya Times Square Indoor Theme Park, Batek Workshop at Kompleks Kraf, the Craft Museum, Discoveria@Avenue K, Escape Room @ Berjaya Times Square, Laser Battle @ Berjaya Times Square, MUD The Musical, The KL City Gallery, The KL Hop-On-Hop-Off, the KL Tram, Sunway Lagoon Theme Park, the Telekom Museum, The Foundry Workshop @ Royal Selangor and Zouk KL.
The KL PASS™ is available for purchase online as well as a number of sales outlets in the city and at KLIA. Foreign tourists may purchase the pass in their home countries and choose to either have the pass sent to them or collect their passes in KL when they arrive. Among the places the pass is currently available is at the KL City Gallery, the KL Concierge Kiosk and at the KL Hop-On-Hop-Off ticket counter. In the near future, a number of tourist attractions will also offer the pass for sale.
Currently at Phase 1 of its development, the KL PASS™ will include more establishments and public transportation in Phase II. A very conservative figure of 20,000 cards are expected to sell within the first year of operations. The KL PASS™ website has organically attracted over 2,000 unique visitors in less than two weeks since it went live. What is more encouraging is that these hits have come from all over the world, including the UK, France, Germany, Spain, China, India, USA, Japan, Australia, New Zealand, Singapore and the Middle East.
MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA is an agency under the Ministry of Tourism & Culture, Malaysia. Tourism Malaysia focuses on the specific task of promoting Malaysia at all levels. Since its inception, Tourism Malaysia has grown by leaps and bounds and it has emerged as a major player in the international tourism scene. In 2014, Malaysia registered 27.4 million tourist arrivals and RM72 billion in receipts, making tourism its second largest foreign exchange earner.
Malaysia celebrated its fourth VISIT MALAYSIA YEAR (VMY) in 2014 with the theme “Celebrating 1Malaysia Truly Asia”. The promotion of the country continues with the MALAYSIA YEAR OF FESTIVALS
(MyFEST) campaign in 2015 with the theme “Endless Celebrations” emphasising the various festivals celebrated by its multicultural society. Both campaigns are key drivers towards achieving the country’s target of 36 million tourist arrivals and RM168 billion in receipts by 2020, as outlined in the Tourism NKEA (National Key Economic Area).
Through the Tourism NKEA, collaborative efforts between the Ministry of Tourism and Culture, other Government agencies and the private sector have been enhanced to help secure Malaysia’s position as a leading tourist destination. The targets set under the Tourism NKEA will be achieved through the implementation of twelve Entry Point Projects (EPPs) clustered under five themes: Affordable Luxury; Nature Adventure; Family Fun; Events, Entertainment, Spa and Sports; and Business Tourism.