Tag Archives: Minister of Tourism

Maharashtra Tourism and Airbnb celebrate one-year milestone of partnership

Shri Jaykumar Rawal, Hon’ble Minister of Tourism Government of Maharashtra:  “Tourism is not only a source of revenue for the state but is also a key source of growth for local communities.” 

He was speaking on the occasion of the celebration of one-year milestone partnership of Maharashtra Tourism Development Corporation (MTDC) with Airbnb and the launch of Tourism Entrepreneurship Accelerator Programme in the state to boost the tourism prospects.

The program aims to drive economic growth in local Maharashtra communities by helping micro-entrepreneurs in hospitality sector grow their business through four key pillars of support- Training, Enabling, Access and Promotion.

The program would be launched first in Elephanta village where MTDC and Airbnb will associate with Gram Panchayat and identify 35 homes and get aligned with Airbnb standards. Hosts of these homes would be the first set of entrepreneurs benefitting from this program.

Shri Jaykumar Rawal, Hon’ble Minister of Tourism Government of Maharashtra, added, “In Airbnb, we have found a global partner whose vision to create skilled micro-entrepreneurs in hospitality and homestay ecosystem to further expand Maharashtra’s tourism potential. We are pleased to expand our partnership with Airbnb with the launch of the Tourism Entrepreneurship Accelerator Programme, which will help mentor and support budding entrepreneurs in in hospitality sector and build a strong homestay network across key destinations. This is the first-of-its-kind tourism initiative in India where the Government has used the revenue shared by a partner to create a program to benefit various underprivileged communities in the State. With new innovative initiatives like this one, together with Airbnb, we aim to attract a larger global audience and exponentially boost tourism in Maharashtra,”

Commenting on the occasion, Shri. V.K. Gautam, Principal Secretary, Department of Tourism and Culture, Government of Maharashtra, said, “Through the Accelerator Programme, Maharashtra Tourism and Airbnb aim to create a homestay ecosystem in Elephanta and create at least one hospitality micro-entrepreneur in every village across Sindhudurg, Ratnagiri and Palghar. In year one, we target to create and nurture 1500 tourism and hospitality entrepreneurs. This will motivate tourism and open up new destinations and unique experiences for travellers.”

“Airbnb’s commitment to create 50,000 hospitality micro-entrepreneurs in India. The launch of the Accelerator Programme is a major step towards realizing our commitment and Maharashtra is our lead partner in creating a progressive, sustainable tourism ecosystem in India,” said Mr Chris Lehane, Global Head of Policy and Communications, Airbnb. Lehane added, “Airbnb has always been committed to building a more inclusive tourism sector across the world and no more so than in emerging markets like India. Enabling and empowering all communities, including those that may have not previously benefited from tourism is integral to inclusive tourism. We are therefore excited about the launch of the Tourism Entrepreneurship Accelerator Program to mentor budding hospitality micro-entrepreneurs in underserved communities.”

Last year, Brian Chesky, CEO and Co-Founder of Airbnb, in his meeting with the Honourable Prime Minister, had shared, “Through our partnership signed last year, Airbnb and Maharashtra Tourism have worked together to train hundreds of micro-entrepreneurs across key tourism districts.” 

Mr. Amanpreet Bajaj, Country Head, Airbnb India, said: “We’re thrilled to today announce the expansion of this partnership through the Tourism Entrepreneurship Accelerator Programme and continue to play a role in supporting healthy, sustainable tourism in Maharashtra.”

Key elements of the Programme include:

○ Training: Airbnb will create a comprehensive training toolkit which will be used by Maharashtra Tourism to identify quality destinations, homes and entrepreneurs, as well as by Airbnb to train selected entrepreneurs on technology, hospitality, financing, regulations and promotion.

Enabling: Airbnb has been sharing a portion of its earnings in Maharashtra with Maharashtra Tourism towards tourism development in the State. Besides, using this fund as the program’s foundation, Maharashtra Tourism will connect trained entrepreneurs with existing government programs for additional funds.

Access: Airbnb and Maharashtra Tourism will connect selected entrepreneurs with local partners to offer them access to technology, address language barriers and provide mentorship support. Airbnb’s co-hosting model has the potential to help village youths or community-based organizations with smartphones and better language skills become partners to micro-entrepreneurs with quality homes.

Promotion: Once entrepreneurs are ready to host travellers, Airbnb will partner with content creators to promote the homes to tourists around the world. Maharashtra Tourism will also use its promotional platforms to support the entrepreneurs.

Maharashtra is one of the most popular tourist destinations in India offering a diverse range of experiences from pristine beaches, wildlife sanctuaries, hill stations, natural caves, waterfalls, to imposing forts, colourful festivals, ancient pilgrimage shrines, museums, and historical monuments. For further details, please visit: http://www.maharashtratourism.gov.in/

Founded in 2008, Airbnb is a global travel community that offers magical end-to-end trips, including where you stay, what you do and the people you meet. Airbnb uniquely leverages technology to economically empower millions of people around the world to unlock and monetize their spaces, passions and talents to become hospitality entrepreneurs.

 

Travel-Knots welcomes Mr Kannanthanam J Alphons, New Tourism Minister & IT

Indeed, Minister with a DIFFERENCE!!

Read on to know why this holds true for him, truly inspirational figure, proud to have him as Tourism Minister.

Mr Alphons is a 1979 batch IAS officer of the Kerala cadre. Alphons became famous as Delhi’s “Demolition Man” when he headed the Delhi Development Authority, having cleared DDA areas of encroachment removing around 15,000 illegal buildings. This got him listed in Time Magazine’s list of 100 Young Global Leaders in 1994. Born in Manimala village in Kerala’s Kottayam district, he pioneered the literacy movement in India and as District Collector of Kottayam, he made it the first 100 percent literate town in India in 1989.

Kannanthanam had set up the NGO Janshakti in 1994 for social works. On retiring from IAS, he contested the Kerala assembly polls in 2006 to become an independent MLA from Kanjirappally. He was also a member of the committee to prepare the final draft of the National Education Policy 2017. He also authored the book “Making a Difference”.

Alphons’s life is nothing short of a miracle. Having passed his high school from a non-electrified village Malayalam medium school, he became one of the toppers of the 1979 batch of the IAS. He vowed that he would never be a door mat for the politician, but would be a voice of the hapless citizen. For 27 years he was their voice, running pitched battles against the corrupt system. He was rated to be one of the most competent officers in the history of the civil service. He was on TIME magazine’s list of 100 young global leaders in 1994. He is an inspirational orator and has spoken to over three million people, mostly students, in the past 35 years. In 2006, he quit IAS, contested as an independent from Kanjirappally constituency and got elected as an MLA on 32nd day with a huge majority, spending less than Rs10 lakhs. He decided that he wanted to be a different kind of an MLA. He drove his own car and lived in a tiny room in the rest house and got allocated Rs 350 crores for the constituency and won the best MLA award.

Power to bring Happiness

“Alphons believes that ultimately there is only one purpose in life: HAPPINESS. It is his strong belief that we should leave the world happier than we arrived. Lots of people believe in happiness, but mostly for themselves. Alphons believes that we got only one life and our destinies are deeply interwoven. There can be no islands of happiness. He refused to be MLA from Kanjirappally a second time, even though he would have been a Minister this time. His argument was simple: “When half of India is starving and when half the children in India do not go to school, I have no business to be an MLA from the richest constituency”. He said he wants to work on three things: food on every table, every child to school and a job for everybody. He says he got into IAS because it was the most powerful service in the world. For him, power means the ability to create happiness for the persons who come in contact with him, not the ability to bully anyone into indignity. He got into politics because it gives him the power to bring a smile on human face. ”

Major Accomplishments:

  • One of the toppers of the IAS, 1979 batch.
  • Featured in TIME MAGAZINES’S list of 100 young global leaders in 1994 (cover story-5th Dec 1994).
  • Pioneered the literacy movement in India, by making Kottayam Town the first 100% literate town in India in 1989, as District Collector.
  • Kottayam District achieved a quality health index better than the United States of America when he was the District Collector.
  • Built a cancer centre at Kottayam Medical College, with contribution from 8.2 million people.
  • Demolished 14,310 illegal buildings in Delhi, and reclaimed land worth Rs. 10,000 crores, as Commissioner, Delhi Development Authority.
  • Times Of India survey showed that 89.6% Delhiites supported his action, the highest rating for any public official any time.
  • Is an inspirational orator; was the best inter university debater in India for three years, while in the University.
  • Was instrumental in sanctioning self-financing professional colleges in Kerala, in 2001, when he was the Secretary, Higher Education, leading to an investment of Rs. 4,000 crores in this sector. The initiative has created over 1,00,000 seats in professional colleges. Declared the results of the entrance examinations to professional colleges in seven days, when he was the Commissioner for entrance examinations, Kerala.
  • Authored the bestselling book titled “Making a Difference”, published by Penguin India, in 1996. The Malayalam translation, “India Mattathinte Muzhakam”, published by DC Books, is its 12th edition.
  • Resigned from the IAS and got elected as independent MLA from Kanjirappally on 32nd day with a huge majority.Has won the best MLA award in Kerala in 2009.
  • Set up JANSHAKTHI, an NGO, in 1994, to get the citizens to believe in their ability to make government accountable to people. It has over 265 branches in Kerala. Worked for a year in Janshakthi’s slum project in Delhi after finishing tenure as Commissioner, DDA.
  • Won T.RAMARAO award from Kottayam Public Library in 2008, for making the most outstanding contribution to the development of Kottayam.

Travel-knots extends a hearty welcome to New Tourism Minister.