The government entered into a formal tie-up with the app-based cab aggregator recently to promote tourism in the state and boost “Mumbai Darshan”.
Now, book an Ola cab and avail “special” treatment at the Siddhivinayak temple.
The government entered into a formal tie-up with the app-based cab aggregator Wednesday to promote tourism in the state and boost “Mumbai Darshan”. State Tourism Minister Jaykumar Rawal said: “Mumbai Darshan started with a bus, which is doing alright as more marketing needs to be done and now, we have a cab aggregator (Ola) on your palm … the tourism department will plan your experience.”
He added that from now, a tourist who wants to go to Siddhivinayak temple would get a special offer. “The tourist will be in the special list or special row. It would be the same in case of the museum and the zoo, which we can leverage for Ola,” Rawal said.
The deal is not only expected to boost tourism but also produce “skilled” drivers who will double up “as guides” for passengers, he said. The minister added there would be “no discrimination among those selected as guides for the city”.
“The first batch of tourist guides has been sanctioned, 100 in Mumbai and 400 in Maharashtra,” Rawal claimed. He said more integrated tourist plans were in the pipeline for Mumbai and Maharashtra.
CM Devendra Fadnavis has declared 2017 as ‘Visit Maharashtra’ year and according to officials, this is the first MoU signed by the MTDC this year. Ola launched a special category in its interface called ‘Mumbai Darshan’. Each customisable package has a 10-hour or 100-km ride to Mumbai’s hotspots. The tours start at Rs 1,799.
Ola operates in nine cities in Maharashtra, and there are plans to introduce such tours there too. “There will be tie-ups with various destinations … take an Ola to an MTDC resort or Elephanta caves and avail of discounts … it is a win-win situation. In these taxis, special reading material will be available for travelers to read. For instance, where to eat good Maharashtrian food in the city,” said Valsa Nair Singh, principal secretary, tourism and culture.