Penang Convention & Exhibition Bureau (Malaysia) brings 17 Exhibitors from Penang on a 4-City Sales Mission to Woo the Indian Travel and Business Events Segment
The Penang Convention & Exhibition Bureau (PCEB) is proud to introduce the first-ever Penang Sales Mission to India with the objective of promoting Penang as the preferred and ideal destination for corporate and association meetings, incentives and leisure travel.
“India is one of the top five markets for Business Events in Penang, and over the past year, we have received encouraging interest from event planners and conference organisers” says Ashwin Gunasekeran, the Chief Executive Officer of PCEB. “This mission is joined by some of Penang’s finest offerings in the hospitality, travel and events sectors, and will showcase the best of what Penang can offer to the Indian market,” he added.
He was speaking during the 4-city Sales Mission which kicked off from Kolkatta to Delhi, then Mumbai & Bengaluru in January, 2018. The mission led by Ashwin Gunasekeran, Chief Executive Officer of PCEB, the mission is supported by a Penang delegation of 17 partners, including the state bureau for leisure travel – Penang Global Tourism, hotels, destination management companies, event experts and PCEB’s official airline partner, Malaysia Airlines.
Penang is world-class travel destination, one that is famed for its unique offerings of a modern international island city, a UNESCO World Heritage Site, lush rainforests, beautiful hill station, shopping galore and fabulous food. Additionally, this Northern Malaysian state is also a rising Business Events destination. Currently, Penang is the top-ranked second-tier destination in Malaysia in the ICCA (International Congress and Convention Association).
In 2016, Penang recorded 1251 events with an estimated economic impact of USD 200 million. From January to September 2017, we hosted 1731 events with an estimated economic impact of USD 230 million. This translates to a 27.7% increase in the number of events and 7% increase in the estimated economic impact.
Ashwin Gunasekeran, the Chief Executive Officer of PCEB boasted that the youth from India loves to explore Penang especially for street food & heritage architecture.
Penang Convention & Exhibition Bureau (PCEB) is a state bureau established in 2016to develop the Business Events and meetings, incentives, conventions and exhibitions (MICE) industry in Penang. PCEB aims to position Penang as the preferred location
for Business Events activities in the region. With its rich UNESCO heritage, thriving multicultural society, state-of-the-art facilities and vibrant natural attractions, Penang offers a truly eclectic tropical experience. In line with its mission to incubate the growth of Business Events in Penang, PCEB serves as Penang’s focal point for the coordination of all Business Events activities, providing expert assistance to organisations and Business Events planners at every
step of the planning. PCEB’s team of industry experts work hand-in-hand with professional service providers and world-class hotels, convention centres and unique venues to ensure the smoothness and success of each event organized. PCEB’s goal is to enhance our Business Events clients’ experience and at the same time to expand
the beneficial economic impact of local MICE businesses.
For more information, please visit http://www.pceb.my and follow them on