Tag Archives: Surat

Make in India: Triveni roots to make SAREE a GLOBAL ICON

SURAT, the textile & diamond hub of India was our destination on August 19, 2017, as a part of Mega FAM trip organized by Triveni Sarees for bloggers and media persons. We reached Surat on cloudy Saturday, only to be welcomed by very warm and charming Vitika Mehta, when we alighted from Shatabdi Express.

We headed straight to the office of Triveni Sarees located in Anupam Textile Market, which is an amalgamation of tradition and modernity, but not without noticing the huge flyovers, wide roads and host of textile hubs on both sides of the road. Mr Shailesh Saraf and Mr Arvind Saraf (Directors) welcomed us and apprised us about the making of Brand Triveni. All of us would admit that it was a very enlightening introduction of not only Triveni sarees but also of saree business as a whole.

Triveni, started by Mr Giridhar Saraf (father) in 1982, joined by the sons Shailesh Saraf, who understands Surat’s textile industry like no other and has been driving home much of the product innovation, design elements, branding strength, core sales and marketing revitalization; IITian & MITian Arvind Saraf, who brings in high level of efficiency, digitization, monitoring & innovation in the organization besides steering the E-Commerce arm.

Advantage SURAT   

Shailesh Saraf: Indeed we are in one of the biggest textile hubs of India, second to only Shaoxing in China, covering India’s synthetic production to the tune of 70 to 80 percent. Surat was well-known for its mass market offerings till recently, but now it is catering to designer wear market as well, which we know as a niche market.   Today Surat is known for cutting edge products through its insurmountable investment in latest technologies be it in the field of designing, weaving, printing, embroidery or fabric. It is delivering exceptionally well on both counts – inspirational values and the volumes.  Surat is one such place which covers most of the India especially in sarees and we are proud to note that over 90% population is wearing in ‘Surat ki Saree’.

Strengths TRIVENI

Shailesh Saraf: We at Triveni offer very cutting edge designs at highly competitive price points which are our USPs and have given us higher authority in the markets all over. Over a period of time, we have developed a deep instinct about what would work where. I can safely say experience matters more in this field. My day begins with thinking about designs and creating those designs which augurs well to most “Hard to Please” segment – The Indian Woman.

We need to be very focused as Saree or ethnic wear is a very personalized business, and the subject needs in-depth knowledge and widespread reach to make an impact. We are basically distributor led model but our sarees have been going to many countries like Australia, Malaysia, Mauritius Singapore, Spain, Dubai and London etc. though in small portions, but yes we are there.

We do follow fashion forecasts trends dictated by various seasons, internationally like Fall-Winter or Spring-Summer, but predominantly Triveni caters to the tastes of Indian Market which is festivities and weddings driven. With the onset of marriage season, our colour pallets comprise mostly reds, maroons, magentas or oranges which are in sync with the taste of Indian brides. For festivals like Navratri, we do huge varieties of Chaniya Choli collections and for Diwali, we do sarees with traditional weaves and heavy designer inputs.

Make In India: Saree to be Global Icon!

We have some idea that how to promote Indian saree in the world market under the aegis of “Make in India”. I believe Saree is one thing which can take this initiative to just another level. We need Government’s support to work in this direction and empower saree players like us. In case saree reaches on the shelves of big international retail brands like Wal-Mart, then its reach would be phenomenal. Now we have noticed that even foreign diplomats are wearing sarees on India’s Independent day and many other similar occasions. I really want to work for “Make in India” but for that Indian Government needs to make initiation for us. We are ready to initiate the dialogue on this. If saree is declared ethnic wear for the world and is sold duty-free on International airports then its reach it will work magic for BRAND SAREE.

“If a foreigner wants to buy a saree, she should be offered some special pricing, this way niche market will automatically expand. From Surat it is very difficult for us to promote saree on that scale, hence for that initiative is needed from New Delhi.  My aim is to make the saree the preferred Indian wear for the world.”

The Game Changer E-COMMERCE  

We have strengthened our E-Commerce platform in the recent past which enables us in catching the pulse of live customers, whose feedback is immensely valuable. We have customers from far – flung countries of the world besides the US, UK, Mauritius, Singapore etc. where we ship our sarees to the end consumers. Our E-Commerce business is 10% of our total turnover. It is a very robust platform which every woman needs to experience. We are selling through E-Commerce websites like Jabong and Myntra and our experience has been good overall, moreover we feel a presence on these sites is important as these provide visibility and we get to cater to wide spectrum of customers.   The digital team is always on their toes and ensures constant presence on social media platforms and tracking various activities on our E-Commerce platform.

Sarees, Sarees & More Sarees & Lehengas too!

In the last leg of our tour, we reached the warehouse of Triveni which is huge in absolute terms and stocks and delivers a huge number of sarees on a pan India level. Mr Vineet Agarwal who manages this humongous warehouse told us that for the first time tax has come on sarees with 5% GST for which we had to do put in place huge logistics but we have not passed it to the end consumer.

We were shown the raw material, laces, sequins, decorations in hordes which are used by the design team. For the first time, we came to know that what a humongous effort it is to make one saree! From here we moved to the place which looked like a sea of sarees but, it was most organized warehouse I had ever been to. Mr  Agarwal who manages it all delightfully shared his management techniques which include several quality checks to deliver that perfect saree.

The Triveni team comprises of Designers from NIFT who churn out designs and designs to suit every palette.  Shalini Raj who is a chief designer, also a drape expert was quite a delight, she showed us her drawing book which had many interesting designs and explained to us how design team works. The most interesting part was all ladies enjoying themselves in saree draping workshop with Vitika, Priya, Yashi and Shalini (Triveni Team).

The brain behind the strong social and digital media presence  Vitika Mehta made a comprehensive presentation on Digital activities of Triveni.

No wonder, I termed Triveni as “Organically grown Corporate”.

Triveni needs just that push and initiative on the part of Government to be a shining star of “Make In India” campaign.

Hope PM Narendra Modi is listening…oops reading!! 

Top Pics: Beauty & Grace personified Maharani Gayatri Devi of Jaipur

Sumptuous Gujarati Thali by SURAT’s SAASUMAA!

Trip to SURAT isn’t complete without dining at SAASUMAA

Gujarati Thali, the name evinces great emotion for food lovers all over the world. Why?  Gujaratis are spread all over the world, who are not only famous for their entrepreneurial histrionics but also for their culinary tastes and expertise. No wonder Gujarati food has patrons all over the world. Remeber how Ex-POTUS Bill Clinton savoured Aam Kadhi in Gujarat and he requested the dish while official dinner at Taj.

I also got the opportunity to savour famous Gujarati Thali on a Mega Fam Trip to Surat recently which turned out to be a very enjoyable affair. In the company of fellow bloggers and Triveni Ethnics team – Vitika Mehta, Yashi and Shalini Raj, the gracious hosts , we thoroughly enjoyed the thali comprising of some mouthwatering dishes and sweet delicacies. The daal dhokla in the thali needs special mention which was interspersed with heavy dollops of fruits. When I checked with very friendly manager – why fruit dhokla? To this, he replied so that patrons get complete food with dal, roti and fruits. Gujarati dal was yummy too, though I did not know, which was sweeter, the dal or the rabri.

Selfie time with fellow bloggers

But won’t you like to know where we dined? It was at SASUMAA restaurant which is located on the key location at Ring Road of Surat City, which served us most authentic Gujarati Thali comprising of several Gujarati dishes.

My Gujarati Thali…

SASUMAA Gujarati Thali offers various dishes with low spices in authenticate full Gujarati thali and serve with all the love and affection just like the mother in law. The manager was especially very courteous for us, who explained each and every dish to us and shared that there is a different menu for every meal.

They have been quite successful in their attempt to retain the distinct and authenticate Gujarati flavours. The menu at SASUMAA changes daily and varies seasonally too, so you can have your new favourites on each visit.

Gujarati cuisine refers to the cuisine of Gujarat, India, a state in western India. Despite having an extensive coastline for seafood, it is primarily a vegetarian cuisine due to the influence of Jain vegetarianism and traditional Hinduism. Many a celebrities have dined there and enjoyed the Gujarati Dal, Dal Dhokli, Dhokla, Rabri, Sabziz, Khichri like we did.

The typical Gujarati Thali consists of Rotli, Dal or Kadhi, Rice, and Shaak/Sabzi (a dish made up of different combinations of vegetables and spices, which may be spicy or sweet). Gujarati cuisine varies widely in flavour and heat, depending on a given family’s tastes as well as the region of Gujarat they are from. North Gujarat, Kathiawad, Kachchh, and Surti Gujarat are the four major regions of Gujarat that all bring their own style to Gujarati food. Many Gujarati dishes are distinctively sweet, salty, and spicy at the same time.

Selfie showing facade of SAASUMAA with lovely blogger Farhat & Bhagyashree

All of us dined to our heart’s content at SAASUMAA but not without mentioning our own Saasu maas, of course those who had.

After finishing the meals, we headed down for “Banarasi Paan” which refreshed us for the session ahead and also completed our trip to SAASUMAA.

 

 

 

“Ultimate Saree” – the Benarasi Saree!

“Every mother has a dream to gift at least one Benarasi saree to her daughter in marriage,”Prime Minister Narendra Modi in Varanasi.

Indeed every mother dreams of dressing her daughter in Benarasi Saree, especially in North India and gift her some on her special occasion. I too think of doing so…gifting one on my daughter’s marriage, owing to its cult status – the gorgeous Benarasi Saree, like my mother who gifted me many on my marriage. I love Benarasi Sarees and like to wear on special occasions like marriages, engagements etc. Being from North India, my love for Benarasi sarees is unquestionable.

I recollect my eldest Bua (Father’s Sister – Mrs. Sarojini Chandra) having one beautiful, hand woven, heritage Benarasi Saree in deep Purple colour with Silver Motifs all over (jaal) and intricate border. Bua looked beautiful in that Saree. As a child, I could not tell her then, but today, I regret not asking her for that Saree, I know she would have happily given me and I would have been the proud owner of that heritage piece in silk!

Benarasi Saree is not just a saree, but a prized possession for any women who know its worth. In North India, brides wore Red & Gold Benarsi Saree for Jaimaal and Yellow & Gold for Saptpadi (Pheras) and Benarasi Lehengas for Sangeet etc. So it was Benarasi weave all through. These sarees’ special characteristics are Mughal inspired designs such as intricate intertwining floral and foliate motifs, kalga and bel, a string of upright leaves called jhallar at the outer, edge of border is a characteristic of these sarees. Other features are gold work, compact weaving, figures with small details, metallic visual effects, pallus, jal (a net like a pattern), and mina work.

Sabyasachi Mukherjee, one of the master weavers of India, makes the world of Indian Brides truly spectacular, by the very look of it, you can make out that she is “Sabyasachi Bride”. He has dressed innumerable brides in Benarasi Sarees and Lehenga Chunrees from across the communities, caste and creed. The thread of Benarasi Saree unites all Indian brides who want to dress in their Benarasi Lehenga, irrespective and what if, it is by master creator – Sabyasachi.

And this time as well, with his ‘Banarasi Bride’ collection, he’s done a fabulous job. Intricate designs of rich hues of Banarasi fabric teamed up with elegantly designed blouses made his collection just too good for the eyes to behold! The sea-green Banarasi bridal lehengas and sarees of his that were displayed at the Amazon India Fashion Week won quite a lot of admiration and applause.

Ralph Fitch (1583–91) describes Banaras as a thriving sector of the cotton textile industry. The earliest mention of the brocade and Zari textiles of Banaras is found in the 19th century. With the migration of silk weavers from Gujarat during the famine of 1603, it is likely that silk brocade weaving started in Banaras in the seventeenth century and developed in excellence during the 18th and 19th century. During the Mughal period, around 14th century, the weaving of brocades with intricate designs using gold and silver threads became the speciality of Banaras.

This way we see, Gujarat has Benaras connection!

Now we have the same intricate weave of Benaras brought to you by Surat based Triveni Ethnics, known for their gorgeous and vast collection of sarees. Incidentally, it is worth noting, Benarasi Saree’s pricing is prohibitive sometimes owing to various factors thus making affordability an issue. So if you want to have a collection of Benarasis in your wardrobe on a budget, take your pick from an awesome collection of Triveni’s – Shatika –  Banarsees made in Art Silk collection with beautiful traditional motifs, designs,  and styles in bright colours with Golden Zari borders.

Each saree is complemented with matching woven/brocaded blouse piece. The saree in zari brocade and in bright colours is a brilliant collection to choose from. You can order these online and get your Sarees delivered at your doorsteps.

Some elite ones preferred Zardozi over Benarasi but nothing beyond that. Times changed, so did the Bridal outfits, courtesy Bollywood brides who wore designer Lehengas, experimenting in different shades and trendy embroidery.

Lehengas became heavier by the day, heavier the lehenga, happier the bride.

So if you are planning to visit Banaras (read: Varanasi) , don’t forget to pick a beautiful Benarasi Saree.

 

Bring In Summers, Triveni Way!

Summers are here and what could be better that beating the heat with summary pastel coloured Georgette sarees from the house of Triveni from Surat. The highlight of the Fashion Flow 2 collection is that it has kept up with the tradition of gleaming and modernistic offerings. This is an extension of Fashion Flow. The collection brings the fresh set of colourful printed sarees in flowing Georgettes. The frame of the sarees is completed by readymade laces and brocades. Floral prints with Geometric escapades are spread across the length of the saree in varied colors with catchy eye pleasing repeats and rhythm.

Blouses in gracious Bhagalpuri silks with printed details complement the sarees. Stylish cuts and style lines in new patterns adds to the wearer’s statement.

Team the sarees with contemporary silver and junk jewelleries to add new dimension to your look. A soft bun and uptied bangs will keep you at comfort and chic-ease. Let the colors speak for you; begin your track to the collection, NOW!

You can order these lovely sarees Online from www.triveniethnics.com.

Triveni Sangam in Kolkata

 February 7, 2016:  Kolkata tasted the flavour of intricately crafted sarees from Surat, served on a platter by none other than Surat based Triveni Sarees. Kolkata which is famous for its exquisite Bengal Handloom sarees, welcomed Triveni Sarees with open arms, probably because of their variety, colour, styling, fabrics, embellishments and wonderful blending of mass & class elements in their sarees. Kolkatta Saree(nistas) gathered  at Oxford Book Store, Park Street on sunny Sunday morning to catch the glimpse of Triveni Sarees and learn the craft of draping by famed Ms. Dolly Jain. I am sure bloggers must have had a great time, like we had in Triveni’s Meet in  Mumbai.  Indeed it was crossroad of bloggers, ethnic wear and saree lovers and Triveni’s insight and ideas upon ethnic wears.

I think venue was very carefully selected by Triveni Team because as much we love our books, we love our sarees too. Can’t get enough of both! Never say never for both. Any number of books on our book-shelves and any number of sarees are welcome in our wardrobe, as both have place of pride in our hearts too!!

Oxford bookstore

The event channelized by Arvind Saraf, Director, Triveni, turned out to be unique where bloggers had great time amidst sarees and more sarees.

Here is a report on Triveni Meet, Kolkata:

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On the ‘Fresh – February’s one of the rosy Sundays women with an ethnic connect and some with curious amazement participated in the Triveni meet. Many of them shared their musings and excitement over the two sessions in which the

event was spread. Mr. Arvind Saraf, Director, Triveni introduced the brand and spoke about the vision of spreading the endemic heredity since expanding beyond sarees and dealing with all sorts of ethnic wear for men, women and kids.

Dolly Jain demonstrating

Ladies present at the event were then introduced to many fabrics and their characteristics. Attendees were eager to know about the specialty of the sarees and their distinct appeal. Much awaited part of the meet approached when Ms. Dolly Jain took the stage and everyone present was left gasping with her unique fete of draping a saree in most velocious and elegant fashion. Ms. Jain is a world renowned saree draper, who also happens to be the Limca and India Book of record holder for draping a saree into 125 unique styles. The very fun, sprightly – Le Debonair bloggers who attended the event were found clicking pictures, mingling with each other over the splendid grace of sarees at session end.

All Draped!(1)

Attendees shared their experiences and memoirs related to sarees. Stating about their delight after being left informative and amazed, bloggers at the meet stated how they have developed the confidence of wearing one regardless of their body frame, thanks to the meet. The event was channelized by Arvind Saraf, Director, Triveni. Checking the brightness of the event, Saraf described the meet informative and involving. Speaking about further such activities, Saraf added that Triveni has always endeavored to get people involved and evolve as ‘People’s brand’.

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Hence, many such associations are looked forward to.

Triveni is a 30 year old maker of Sarees and Indian Ethnic wear. Based on the solid foundation built by its Sakambari Silks Mills, Triveni has spanned to global proportions with the advent of its online store – TriveniEthnics.com. Triveni currently has over 80 wholesale counters all over India with listings in all major online retailers as well. Triveni went online in 2011, taking the Triveni collection worldwide (www.triveniethnics.com), online & a few clicks away. Triveni’s designs & collections are now available at most major retailers in India and most major web-portals in India & worldwide.

 

Saree Gowns: Swing to the Silhouette in Style!!!

For the first time I noticed Saree Gown in a fashion show in New Delhi few years ago where model sported neon green saree gown by designer Monisha Jaising…

sarigownmonishajaisingh

…Model looked fabulous in the outfit, which at hindsight appeared to me like a saree draped differently like the one by Mumtaz in Aaj Kal Tere Mere Pyaar ke Charche…but as she came close I realized that it was something starkly different. Indeed it was an attempt to update traditional saree by fusing it with a gown like silhouette. Here, the outfit was paradoxical mix of fluidity and construction, which combined the saree’s classic structure with the comfort of zipped – up gown. Outcome, your heavily embroidered saree or lehenga will not come in the way when you swing – Girls like to Swing on your best friend’s sangeet.

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One fine morning, not too long ago, a tweet landed in my account from @triveniethnics displaying their saree gown collection, which instantly caught my fancy and I suddenly recollected seeing them at a fashion show (mentioned above). The outfit in itself is quite exciting as it wonderfully blends silhouettes of a gown with that of a saree and the result is magical. You are adorning the class of a saree and style of a gown in one single outfit. Saree Gown has the comfort of the gown and drape of the saree which gives women the liberty of doing whatever they want. It makes them look elegant & dolled up at the same time, whichever look they want to flaunt. It is an ideal outfit for pretty, young Indian girls who always like to dress to the occasion. It is a fusion of Western & Indian, tradition & trend and style & Silhouette. tssag2602_2Apprising about the breathtakingly beautiful collection of saree gowns, Arvind Saraf, Director, Triveni Ethnics said, “We always attempt to give something new to our customers and saree –gown is one of those outfit. We are sure it will attract young upwardly mobile women who do not shirk from trying something new all the time; especially when it comes to occasion wear. Our Saree Gowns are quite unique because of the use of fabrics like Georgette, nets, chiffons with heavily embroidered tops and colour palette is also quite strong which would appeal younger audience especially.

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Highlight of the collection is  heavy embroidery on sleeves and layering at the bottom.” He observed a very pertinent point, “Our girls have become quite global but they do not want to compromise on the traditional look when going for an occasion, for them these saree gowns would be an ideal outfit to adorn. Here they want to look stylized but not too Western too. This outfit addresses their concern here.”

Triveni Ethnics are based out of Surat, Gujarat who brings in vast experience in the field of sarees from many decades. Triveni Sarees are available on a pan India level across various budgets, styles, fabrics & fashions from both Online & Offline platforms. They have something for every woman. Don’t miss on checking their bridal collection!!!

& of course saree gowns!!!!

You can check & order the Saree – Gown Collection on http://www.triveniethnics.com starting from Rs. 1500 to Rs. 15,000.

Gowns shown in photos above, barring first one are courtesy: Triveni Ethnics

Triveni Ethnics: Organically grown Corporate!

 Must Read account of Surat based Triveni Ethnics which has totally transformed how Saree business is done in India.

All great things start with a move…as did Triveni Ethnics three decades ago when in 1985, Mr Giridhar Sarraf moved from one textile hub in the North (Read: Varanasi) to another textile hub in the West (Read: Surat) to setup Sakambari Silk Mills. Sakambari manufactured synthetic sarees under the brand name “Triveni Sarees”. Leaving their Suiting/ Shirting business behind, Sarraf started from the scratch with Triveni Ethnics – named after his mother.

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It is predominantly a traditional family set – up where Senior Sarraf still comes to office daily, followed by Sons Shailesh Sarraf, who understands Surat’s textile industry like no other and has been driving home much of the product innovation, core sales and marketing revitalization; IITian & MITian Arvind Sarraf who brings in high level of efficiency, digitization, monitoring & innovation in the organization culture.

Indeed, the sons have taken Triveni Ethnics to new highs following their father’s vision. Today it is a well-known name in Sarees and ethnic wear. I would like to term it “Organically grown, Corporate”

Sarraf’s model Triveni on microcosmic India, a long lived traditional system, blended in with contemporary elements, bringing on cultural change. Being organically built from the scratch, they know how to be frugal, prudent in avoiding wastage, and quite frankly – even bearing with some inconveniences. It seems they believe in “No pains, no gains.”

Speaking to travel-knots, Shailesh Sarraf said, “Our biggest markets are UP and Bihar followed by Gujarat which are markets for classes as well as masses. Ours is a distributor driven business where we have distributors in almost all the states, who visit our office regularly to pick –up sarees according to their markets. ”

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The office set – up is a blend of tradition and modernism. It has a cabin well – equipped for marketing and Digital presentations and outside you have traditional Gaadis for distributors to have a dekko at wide range of sarees. We too seated ourselves on Gaadis to catch the glimpse of Triveni Sarees. Shailesh adds, “To give a contemporary look and feel to the brand, we have added Salwar Suits, Lehenga Cholis, Lehenga Sarees, Kurtis, Jewellery, Cotton and Silk Sarees to our collection thus Triveni Sarees became Triveni Ethnics.”

The Digital Brain behind the brand, Arvind shared, “Though it is distributor led business but we track all our orders online which keep us updated about the movement of orders.”

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Not only this, he added, “Our online platform – e-commerce is also very strong where we ship nearly thousand sarees a day to our customers not only in India but across the globe.” It is a very robust platform and shopping of sarees here is quite an experience. (I have experienced it myself).

As I mentioned earlier, it is run like a corporate – I will take you through all!

The Triveni team comprises of Designers from NIFT who churn out designs and designs to suit every palette.  Shalini Raj who is chief designer, also a drape expert was quite a delight, she showed us her drawing book which had many interesting designs and explained us how design team works. Then we moved to digital design team and e-commerce team where Nupur Chaturvedi told us that how they align shipments, orders, designs and tacking of the products.

We were shown the raw material, laces, sequins, decorations in hordes which are used by the design team. For the first time we came to know that what a humongous effort it is to make one saree! From here we moved to the ware house, which was huge and looked like a sea of sarees but, but, it was most organized warehouse I had ever been to. Mr Vineet Agarwal who manages it all delightfully shared his management techniques.

Conscious of the fact, that Saree remains favourite with the younger lot like their mothers and grandmothers, group does lot of engagement programs with young and upwardly mobile ladies. Not only their range of sarees appeals to the young Indian women by virtue of their design, fabrics, styling, colour range and most importantly, online access, their campus outreach programs are something to talk home about. Speaking on the subject, Nupur Sharma told us, “We do number of outreach programs in Campus and Corporates like Live Projects and Contests, Campus Ambassador, U- Design Contest, Saree Draping workshops and Triveni Case Challenge.” Indeed a great initiative to keep our youngsters abreast with most prominent symbol of Indian culture – The Saree!

Ridhi Sidhi Designers

Besides, Group highly appreciates the role played by Bloggers in popularizing Triveni Sarees Sarees and ethnic wear, they run an exclusive outreach program where they ship sarees to Bloggers from all over the world. I must tell you that Triveni Sarees have graced some big red carpet events by Bloggers from Europe and the US. These bloggers flaunt these sarees on special occasions and post it on Triveni’s face book page / twitters handles whom Triveni terms as Triveni Brand Ambassadors – Priyanka Chopras of this world, take a walk…

Now plans are on the anvil, to take their brand Ship Kala forward which has beautiful collection of handicraft sarees and ethnic wear. Arvind feels that it is high time that artisans get their due, and he wants to take Ship Kala to foreign shores for his patrons.

Must admit had loads of fun amidst Sarrafs, Sarees & Surat!

If you are a saree buff, visit their website: http://www.triveniethnics.com and order some for the festive season, I must tell you, you would be turning your friends Green with just one click! Rest Triveni Saree will do!

Step into the TRIVENI of tradition, trend & trust!

Triveni Sarees tagline reads: Grace, Dignity, Identity!
For me the catch line would be: Tradition, Trend & Trust!
Every woman aspires these inputs while selecting her saree & Triveni embodies these to the hilt!

Surat based Saraf’s vision of Triveni Sarees can be best described as tasteful concoction of colorful contradictions, grace and trend. Their sarees transcend their passion to make Designer Sarees accessible not only to classes and but also to masses. Going by this dictum, their sarees have Designer inputs which every woman aspires with value for money pricing. Considering the highly competitive and price sensitive saree market, these wonderful sarees are a steal for their price tags. No wonder Triveni sarees are loved by not only Indian Women but by women across the Globe. They have a fleet of happy women customers who have adorned Triveni sarees to very special occasions like on a red carpet event or marriage in the family. Loved for all occasions, adored by all women…step into world of Triveni Sarees through their exclusive collections.

I will take you through them in a sequence so that you know about the collections in detail. Their catalogues are most awesome pieces which we got to glance while our visit to Surat to their office and works recently. I admit it will be difficult to do justice to Triveni’s print catalogues, but none the less, it will be an honest effort.

So how and where you can get these beautiful sarees? No need to go to Surat. You can get these ordered from the comfort of your office or home by visiting their website: http://www.triveniethnics.com and sarees would be delivered right at your doorsteps. So what are you waiting for? Navratri and Diwali are round the corner…dress yourself in Triveni Sarees and wear it on these festivals and special occasions. Post your picture on your face book page, tag @Triveniethnics and you become the Triveni Saree Ambassador. How cool is that!

And…and Triveni Sarees are retailed through all prominent outlets country – wide. Your can have your pick from there to!

While at Triveni Sarees, I felt I was amidst the ocean of beautiful sarees…sarees for every budget, every colour, and every design! Interestingly, for the first time I came to know about the humongous effort which goes into the making of a saree. You would be surprised to know that a saree has to go through many stages – selection of fabric, colouring, dyeing , designing, embroidery, folding, packaging and packing and quality checks on all the stages, before reaching its destination…our wardrobes!

Back stage story will be in a separate post, till then you swoon over wonderful world of Triveni Sarees!

KALPANA

Kalpana 3

This collection is all about popularizing trends for the modern, confident women. The semi casual sarees gives the impression of exclusive designer wear courtesy their subtle surface designs. Light and Bright colours care combined with a two-tone effect decorated with embroidery, cut work and brocade borders; teamed with designer blouses. The design and placement of embroidery are the highlights of this collection combining ethnic wear into contemporary styles with intricate details. They are heavily embroidered mixed with chiffon, georgette and net fabrics. Fancy jacquard, chiffon, georgette based fabrics are used in sarees.

Ideal for women who love to blend traditional and some classical!

SENTORINI

Serontini

The collections is all about fusion; fusion of tradition into contemporary style. The designs are inspired by the tradition of Rajasthan fused with modern Bandhini look. The colors are bright yet soothing, even complimenting others well in some of the pieces. The fabric used is chiffon. The most attractive feature of the collection is its border- beautifully crafted with sari and thread work. The collection is beautifully designed for newly married women much because of its colors, surface works and prints. Bandhej print has been widely used in different patterns and colours. Stone work and embroidery are combined to create artistic patterns in blouse pieces. Furthermore, there are different styles of blouses to choose from!

Ideal for those who love to be in sync with tradition & trend!

DASTOOR

Dastoor Collection

Here light and bright colours are combined with a two-tone effect decorated with embroidery, cut work and brocade borders which are teamed with various designer blouses. Important feature of the collection is its subtle variation in designs. They are well embroidered amalgamating Bhagalpuri silk and net fabrics. The sarees are beautified using different surface design techniques like cut work, stone work and embroidery. Whereas sparkle, sequins and foil are used in velvet blouse fabrics. The sarees have a two tone effect and fabrics used are fancy jacquard, chiffon and georgettes. With the use of contrasting colors and beautiful border work teamed with trendy blouse pieces.

Make it a Dastoor to have one!

FASHION FLOW

Fashion Flow

‘Fashion Flow’ is a collection of contemporary style digitally printed sarees which runs on the ground of fashion trends. Scattered floral prints, a mix of bright and pastel tones, tribal block prints and ombre effect; these are some relevant features of ongoing trends. Being lightweight; they are very comfortable and can be stylishly wore to work teaming with matching accessories and bags. These can be draped in multiple ways!. The young women who follow trends will love the digital prints, colours and effects with very creative blouse pieces. The fabrics used in sarees are mainly georgette and chiffon some of the blouses are made of Art Silk.

Ideal for young corporate Indian Women!

GARDEN OF DESIRE

Garden of Designer

Here the georgette and chiffon mix of printed collection gives a smooth feel of the fabric. The hues of red, yellow, blue and green are wisely chosen to match the occasion. The summer collection goes in trend with beautiful floral inspired prints (scattered and continuous) and appealing patchwork. The borders are brocade with ready made laces. The sari pieces are teamed with crepe jacquard blouses with golden prints.

Ideal for would be brides and newly weds!

JHUMRI

Jhumri

In this collection the sarees are designed with minimal variations; keeping it simple yet classy. The variations are mainly in term of sleek borders, apt embroidery and blouses. The sarees are a wise mix of chiffon, georgette and jacquard fabrics. The fabrics are further embedded with patch work and stone work as a design element. The ombre effect adds to the visual appeal with beautiful cut work and tassels. These surface design techniques enhances the beauty multi-fold. The designer blouse pieces are exclusively crafted with embroidery, net fabrics and variation in neckline.

Ideal for contemporary Indian women, young, not so young, forever young!

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Indeed I go by the belief of Saraf’s, “Indian Women is a Triveni ( meaning Fusion) of colourful contradictions, tenderness, yet strength, classy yet contemporary and graceful yet vital.”

My special thanks to Triveni Team for their design and digital inputs: Shalini Raj, Noopur Sharma & Noopur Chaturvedi when I attacked them in their dens!

A TRIVENI of ethnicity, modernity & creativity!!!

नारी व्हिच साड़ी है या साड़ी व्हिच नारी है

Whatever it is, every woman looks pretty in a saree and what if saree is from the collection of Triveni Ethnics. You must be wondering what am I talking about. It all started from an invite from Surat based Triveni Ethnics for a bloggers meet in Bandra, Mumbai.

Little back drop to the story…
…I received a mail from Triveni Sarees from Surat requesting to be a part of Bloggers Meet in Mumbai on July 11, Saturday. I wondered all through, how they came to know about me? And this prompted me to call the mail sender – Nupur who authenticated the mail. Travelling to such a distance to an unknown destination is quite a task especially on weekends; still it remained in my mind. On Saturday I nearly dropped the idea of making it to the venue, as it sounded quite weird. It was my daughter who pricked my conscience and said, “Once you have confirmed, then you should go for it.” So I pushed myself to the destination, and landed in Bombay Connect premises. And voila! What an afternoon it turned out to be!

Read on the Saree tale…

Arvind Saraf of Triveni Ethnics, an IITian & MITian behind the famous ethnic wear brand welcomed us warmly and introduced to the world of Triveni Sarees. There was a display of wide and varied saree collection, though venue was quite small, still we saree freaks did not mind. There were certain sarees, of which we could not take our eyes of. The vibrant colours, smooth textures and amalgamation of modern & traditional prints comprised the collection. Oh yes! Triveni Ethnic’s catalogues are something to talk home about, beautifully & creatively crafted, all of us fancied them. Indeed Triveni is a world in itself where grace, dignity and identity are expressed through the vibrancy of their collection of sarees, lehengas, kurtis, anarkalis…what not. The collection is any woman’s dream; it has something for everyone irrespective of age, profession or occasion. You just have to take your pick from the collection.

When I told Arvind, that women seldom buy Sarees by the brand, isn’t this a challenge for Saree brand like Triveni? Arvind replied, “The trend is changing. Ladies are becoming more conscious about the name which brings in trust and our E-commerce platform is ample proof of that. We ship around 1000 sarees per day to not only various cities in India but also abroad.” He added, “For using E-commerce platform ladies are migrating from unorganized saree retailers to the branded ones. They are shopping from the comfort from their homes and they want to go with the brand on which they can lay their trust on besides liking the design, colour and fabric etc.”

Talking about the strong On-line presence of Triveni group, Arvind told us,  “TriveniSarees.com was setup in 2011 – to take the fabulous Triveni collection worldwide, online and a few clicks away. ‘Iness’ took our leanings with designer wear with the aim of creating a viable online market for them, and ‘Hues & Vibes’ is Triveni’s foray in home & kitchen linen. Triveni Labs was setup in 2015 to share Triveni’s learnings about technology innovation for SMEs & e-Commerce to a wider audience.”

We bloggers particularly liked the Art –Silk collection of sarees which had very interesting heritage patterns but synthetic saree collection did not excite me in particular barring just one saree in black and beige pattern. May be because of their loud colours and bold patterns. But yes, fabric is the star of all Triveni sarees. There we no Lehengas in the collection so we cannot write about them. Hope they conduct one workshop exclusively for their Lehenga collection which looked to me quite exquisite on their website. Every bride would want one on her special day.

Session ended with an interesting saree draping workshop where many trendy styles were shown to us. May be next time we try one of those style for our special outing…

After a long time, my interest was revived in sarees…

courtesy: http://www.triveniethnics.com.