Tag Archives: Tourism Minister Govt of Maharashtra

World Tourism Day

Maharashtra Tourism Development Corporation (MTDC) celebrated ‘World Tourism Day’ on 27th September 2018 with UNWTO (United Nations World Tourism Organization) with an aim to promote ‘Tourism and the Digital Transformation.’ This was intended to emphasize the necessity for investment in the latest digital technologies and develop entrepreneurship in the travel and tourism sector. The esteemed speakers Mr. Tarun Joukani, Managing Director, STAAH highlighted his views and thoughts on the role the technology and Mr. Munaf Kapadia, CEO, The Bohari Kitchen emphasized on how experiential tourism especially the home dining can boost the tourism prospects in the state.

In order to stay equipped with the global trends and growth in the digital sector, MTDC is constantly focusing on Content, Search Engine Plan and Online Destination Promotion by developing online goodwill through social media platforms such as Facebook, YouTube and Twitter. The objective of each social media platform is to engage with followers; keep them connected with developments and interact with people. Additionally, Paryatan Parv is celebrated across the state from 16th September 2018 to 27th September 2018. The idea is to spin around the importance of tourism among all stakeholders such as hoteliers, resort operators, tour operators and other trades to support the tourism sector in the state.

Similarly, to celebrate the true spirit of World Tourism Day, Maharashtra Tourism Development Corporation has announced the ‘Swachhata Hi Sewa Campaign’ on the vision of Hon’rable Prime Minister Shri Narendra Modi, carried out from 15th September 2018 to 2nd October 2018 at the several destinations across the state in Mumbai, Pune, Nashik, Ratnagiri, Nagpur, Aurangabad, Amravati and Ratnagiri.

Commenting on the occasion, Shri Jaykumar Rawal, Hon’ble Minister of Tourism & (EGS), Government of Maharashtra said, “I am pleased to celebrate World Tourism Day with the theme ‘Tourism and the Digital Transformation.’ It is crucial to adapt the digital transformation taking place across the globe. I believe digital platforms offer high level of engagement across different demographics and geographies which will help to connect and educate travellers from all over the world. The association in the recent past with Airbnb, Etihad, Jet Airways and Ola has assisted us to meet the growing demands of the travellers and to overcome the challenges faced earlier. Our sole aim is to provide the best possible experience for the travellers through the digital initiative.”

Shri Vijay Kumar Gautam (IAS), Principal Secretary, Department of Tourism, Government of Maharashtra added, “The World Tourism Day 2018 theme highlights the objective of Tourism and Digital transformation across the globe. The social media platforms are cost-effective as they create larger connectivity and visibility among the various stakeholders. Travel and Tourism companies are getting benefits through this, so we are also developing this aspect. Interactive website and Social media are developed for tech-savvy commuters who will have all the essential information with a click of a button.”

Commenting on the occasion, Shri Suhas Diwase, (IAS), Managing Director, Maharashtra Tourism Development Corporation (MTDC) said, “The travelling sector has gone through a paradigm shift, where the travellers are looking for a new experience every time they travel. The World Tourism Day’ 2018 theme emphasizes the importance of digital transformation which will help the travellers to create a better experience with a click of a button. At MTDC, we always try to match up to ongoing trend and create a unique experience for the travellers whenever they visit Maharashtra.”

Since its foundation, MTDC has been at the forefront of development and maintenance of various tourist sites and at present owns and maintains resorts in these regions. To aide tourists, MTDC has opened information centres at all popular destination, which provide travel information about various tourist spots in Maharashtra along with travel maps, Maharashtra tourism guides and travel books at affordable prices.

Maharashtra is one of the most popular tourist destinations in India offering a diverse range of experiences from pristine beaches, wildlife sanctuaries, hill stations, natural caves, waterfalls, to imposing forts, colourful festivals, ancient pilgrimage shrines, museums, and historical monuments. For further details, please visit: http://www.maharashtratourism.gov.in/

 

Promoting the Buddhist Circuit by conserving the cultural inheritance of Aurangabad

Maharashtra Tourism Development Corporation (MTDC) in association with Ministry of Tourism organized an International Buddhist Conclave in Aurangabad on 24th August 2018 with an aim to enlighten the people on various destinations associated with the Buddhist culture in the state. The idea is to highlight and promote Ajanta and Ellora as a tourist hotspot in the international Buddhist Tourism map.

MTDC is working to create new avenues in the state for Buddhist Tourism by strengthening their ties with Buddhist nations around the globe. MTDC is also planning to offer its land bank to Buddhist countries for developing Buddhist theme park and monasteries near Ajanta, the UNESCO heritage site in Aurangabad. MTDC is planning to tie up with KJ Somaiya Centre for Buddhist Studies to introduce new tour packages to promote Buddhist Tourism in the state.

The Ministry of Tourism has selected Ajanta and Ellora, UNESCO heritage sites under their Iconic Destination Project, to offer world-class amenities to the tourists. The Ministry of Tourism is also joining hands with the Ministry of Highways to develop the roads in Aurangabad for better connectivity of the iconic caves with the airport so that it becomes convenient for tourists coming in from other locations in the country.

Maharashtra has rich Buddhist heritage and culture. It is an idyllic destination for visitors who are looking for harmony and peace. Maharashtra Tourism Development Corporation (MTDC) is encouraging local bodies to build Buddhist Circuits in the state. Some of the Buddhist Circuits are Stupa in Nalasopara, Global Vipassana Pagoda in Gorai, Mandapeshwar Caves in Borivali, Chaityabhoomi in Dadar, Elephanta Caves and Kanheri Caves in Sanjay Gandhi National Park, Karla and Bhaja Caves in Pune, Pandavleni Caves in Nashik, Deekshabhoomi in Nagpur, along with the UNESCO heritage sites at Ajanta and Ellora in Aurangabad.

Commenting on the occasion, Shri Jaykumar Rawal, Hon’ble Minister of Tourism, Government of Maharashtra said, “It’s a privilege to be part of the International Buddhist Conclave in Aurangabad which offers an excellent opportunity for us to come together with all Buddhist countries under one roof and discuss mutual prospects and develop new opportunities. The main aim is to highlight the significant locations where Lord Buddha preached, taught and attainted enlightenment or nirvana in the state.”

Shri Vijay Kumar Guatam (IAS), Principal Secretary, Tourism and Culture, Government of Maharashtra added, “I am overwhelmed with the support we have received during the recent Buddhist Conclave 2018. Through this initiative, we would like to promote Lord Buddha’s teachings and encourage the rich heritage of the great religion. This event has helped in strengthening the ties between India and other countries. This is just a start and I feel there is much more to discover, we look forward to welcoming the Buddhists explorist across the globe.”

Commenting on the occasion, Shri Suhas Diwase, Managing Director, Maharashtra Tourism Development Corporation said, “Our objective is to widen the potential of Buddhist Tourism across the globe by encouraging tourists from Buddhist nations to experience its rich legacy through Buddhist monuments and centres in the state. I am certain that this step will prove to be of great interest to the tourists who wish to explore more about Lord Buddha’s journey and self-discovery and help in attracting visitors from other Buddhist nations like Japan, Sri Lanka, Thailand among others.”

About MTDC:

Tourism is one of the fastest growing sectors in the state that has generated substantial foreign exchange and significant employment prospects. Maharashtra Tourism Development Corporation (MTDC) was established with the aim of promoting tourism in the state.

Maharashtra is one of the most popular tourist destinations in India offering a diverse range of experiences from pristine beaches, wildlife sanctuaries, hill stations, natural caves, waterfalls, to imposing forts, colourful festivals, ancient pilgrimage shrines, museums, and historical monuments. For further details, please visit: http://www.maharashtratourism.gov.in/