Tag Archives: Triveni Sareees

Sumptuous Gujarati Thali by SURAT’s SAASUMAA!

Trip to SURAT isn’t complete without dining at SAASUMAA

Gujarati Thali, the name evinces great emotion for food lovers all over the world. Why?  Gujaratis are spread all over the world, who are not only famous for their entrepreneurial histrionics but also for their culinary tastes and expertise. No wonder Gujarati food has patrons all over the world. Remeber how Ex-POTUS Bill Clinton savoured Aam Kadhi in Gujarat and he requested the dish while official dinner at Taj.

I also got the opportunity to savour famous Gujarati Thali on a Mega Fam Trip to Surat recently which turned out to be a very enjoyable affair. In the company of fellow bloggers and Triveni Ethnics team – Vitika Mehta, Yashi and Shalini Raj, the gracious hosts , we thoroughly enjoyed the thali comprising of some mouthwatering dishes and sweet delicacies. The daal dhokla in the thali needs special mention which was interspersed with heavy dollops of fruits. When I checked with very friendly manager – why fruit dhokla? To this, he replied so that patrons get complete food with dal, roti and fruits. Gujarati dal was yummy too, though I did not know, which was sweeter, the dal or the rabri.

Selfie time with fellow bloggers

But won’t you like to know where we dined? It was at SASUMAA restaurant which is located on the key location at Ring Road of Surat City, which served us most authentic Gujarati Thali comprising of several Gujarati dishes.

My Gujarati Thali…

SASUMAA Gujarati Thali offers various dishes with low spices in authenticate full Gujarati thali and serve with all the love and affection just like the mother in law. The manager was especially very courteous for us, who explained each and every dish to us and shared that there is a different menu for every meal.

They have been quite successful in their attempt to retain the distinct and authenticate Gujarati flavours. The menu at SASUMAA changes daily and varies seasonally too, so you can have your new favourites on each visit.

Gujarati cuisine refers to the cuisine of Gujarat, India, a state in western India. Despite having an extensive coastline for seafood, it is primarily a vegetarian cuisine due to the influence of Jain vegetarianism and traditional Hinduism. Many a celebrities have dined there and enjoyed the Gujarati Dal, Dal Dhokli, Dhokla, Rabri, Sabziz, Khichri like we did.

The typical Gujarati Thali consists of Rotli, Dal or Kadhi, Rice, and Shaak/Sabzi (a dish made up of different combinations of vegetables and spices, which may be spicy or sweet). Gujarati cuisine varies widely in flavour and heat, depending on a given family’s tastes as well as the region of Gujarat they are from. North Gujarat, Kathiawad, Kachchh, and Surti Gujarat are the four major regions of Gujarat that all bring their own style to Gujarati food. Many Gujarati dishes are distinctively sweet, salty, and spicy at the same time.

Selfie showing facade of SAASUMAA with lovely blogger Farhat & Bhagyashree

All of us dined to our heart’s content at SAASUMAA but not without mentioning our own Saasu maas, of course those who had.

After finishing the meals, we headed down for “Banarasi Paan” which refreshed us for the session ahead and also completed our trip to SAASUMAA.

 

 

 

Make in India: Triveni roots to make SAREE a GLOBAL ICON

SURAT, the textile & diamond hub of India was our destination on August 19, 2017, as a part of Mega FAM trip organized by Triveni Sarees for bloggers and media persons. We reached Surat on cloudy Saturday, only to be welcomed by very warm and charming Vitika Mehta, when we alighted from Shatabdi Express.

We headed straight to the office of Triveni Sarees located in Anupam Textile Market, which is an amalgamation of tradition and modernity, but not without noticing the huge flyovers, wide roads and host of textile hubs on both sides of the road. Mr Shailesh Saraf and Mr Arvind Saraf (Directors) welcomed us and apprised us about the making of Brand Triveni. All of us would admit that it was a very enlightening introduction of not only Triveni sarees but also of saree business as a whole.

Triveni, started by Mr Giridhar Saraf (father) in 1982, joined by the sons Shailesh Saraf, who understands Surat’s textile industry like no other and has been driving home much of the product innovation, design elements, branding strength, core sales and marketing revitalization; IITian & MITian Arvind Saraf, who brings in high level of efficiency, digitization, monitoring & innovation in the organization besides steering the E-Commerce arm.

Advantage SURAT   

Shailesh Saraf: Indeed we are in one of the biggest textile hubs of India, second to only Shaoxing in China, covering India’s synthetic production to the tune of 70 to 80 percent. Surat was well-known for its mass market offerings till recently, but now it is catering to designer wear market as well, which we know as a niche market.   Today Surat is known for cutting edge products through its insurmountable investment in latest technologies be it in the field of designing, weaving, printing, embroidery or fabric. It is delivering exceptionally well on both counts – inspirational values and the volumes.  Surat is one such place which covers most of the India especially in sarees and we are proud to note that over 90% population is wearing in ‘Surat ki Saree’.

Strengths TRIVENI

Shailesh Saraf: We at Triveni offer very cutting edge designs at highly competitive price points which are our USPs and have given us higher authority in the markets all over. Over a period of time, we have developed a deep instinct about what would work where. I can safely say experience matters more in this field. My day begins with thinking about designs and creating those designs which augurs well to most “Hard to Please” segment – The Indian Woman.

We need to be very focused as Saree or ethnic wear is a very personalized business, and the subject needs in-depth knowledge and widespread reach to make an impact. We are basically distributor led model but our sarees have been going to many countries like Australia, Malaysia, Mauritius Singapore, Spain, Dubai and London etc. though in small portions, but yes we are there.

We do follow fashion forecasts trends dictated by various seasons, internationally like Fall-Winter or Spring-Summer, but predominantly Triveni caters to the tastes of Indian Market which is festivities and weddings driven. With the onset of marriage season, our colour pallets comprise mostly reds, maroons, magentas or oranges which are in sync with the taste of Indian brides. For festivals like Navratri, we do huge varieties of Chaniya Choli collections and for Diwali, we do sarees with traditional weaves and heavy designer inputs.

Make In India: Saree to be Global Icon!

We have some idea that how to promote Indian saree in the world market under the aegis of “Make in India”. I believe Saree is one thing which can take this initiative to just another level. We need Government’s support to work in this direction and empower saree players like us. In case saree reaches on the shelves of big international retail brands like Wal-Mart, then its reach would be phenomenal. Now we have noticed that even foreign diplomats are wearing sarees on India’s Independent day and many other similar occasions. I really want to work for “Make in India” but for that Indian Government needs to make initiation for us. We are ready to initiate the dialogue on this. If saree is declared ethnic wear for the world and is sold duty-free on International airports then its reach it will work magic for BRAND SAREE.

“If a foreigner wants to buy a saree, she should be offered some special pricing, this way niche market will automatically expand. From Surat it is very difficult for us to promote saree on that scale, hence for that initiative is needed from New Delhi.  My aim is to make the saree the preferred Indian wear for the world.”

The Game Changer E-COMMERCE  

We have strengthened our E-Commerce platform in the recent past which enables us in catching the pulse of live customers, whose feedback is immensely valuable. We have customers from far – flung countries of the world besides the US, UK, Mauritius, Singapore etc. where we ship our sarees to the end consumers. Our E-Commerce business is 10% of our total turnover. It is a very robust platform which every woman needs to experience. We are selling through E-Commerce websites like Jabong and Myntra and our experience has been good overall, moreover we feel a presence on these sites is important as these provide visibility and we get to cater to wide spectrum of customers.   The digital team is always on their toes and ensures constant presence on social media platforms and tracking various activities on our E-Commerce platform.

Sarees, Sarees & More Sarees & Lehengas too!

In the last leg of our tour, we reached the warehouse of Triveni which is huge in absolute terms and stocks and delivers a huge number of sarees on a pan India level. Mr Vineet Agarwal who manages this humongous warehouse told us that for the first time tax has come on sarees with 5% GST for which we had to do put in place huge logistics but we have not passed it to the end consumer.

We were shown the raw material, laces, sequins, decorations in hordes which are used by the design team. For the first time, we came to know that what a humongous effort it is to make one saree! From here we moved to the place which looked like a sea of sarees but, it was most organized warehouse I had ever been to. Mr  Agarwal who manages it all delightfully shared his management techniques which include several quality checks to deliver that perfect saree.

The Triveni team comprises of Designers from NIFT who churn out designs and designs to suit every palette.  Shalini Raj who is a chief designer, also a drape expert was quite a delight, she showed us her drawing book which had many interesting designs and explained to us how design team works. The most interesting part was all ladies enjoying themselves in saree draping workshop with Vitika, Priya, Yashi and Shalini (Triveni Team).

The brain behind the strong social and digital media presence  Vitika Mehta made a comprehensive presentation on Digital activities of Triveni.

No wonder, I termed Triveni as “Organically grown Corporate”.

Triveni needs just that push and initiative on the part of Government to be a shining star of “Make In India” campaign.

Hope PM Narendra Modi is listening…oops reading!! 

Top Pics: Beauty & Grace personified Maharani Gayatri Devi of Jaipur

Triveni’s Sentorini -2 drum rolls festive season!

Be a Senorita in Triveni’s Sentorini -2 this festive season…

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Surat based Triveni’s latest launch Sentorini-2 breezes in with unmatchable royalty and festive fervour providing new vitality and brightness to the collection. Thus declaring the onset of festival season and celebrations thereon. As the season of jubilations approach, the mood sets for festive shopping, fun and explorations.   Colorful rich sarees in charming prints, traditional outlay and latest surface works from the collection are ready to establish any woman as an ethnic diva.

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The bright palette of the collection comprises of Yellows, Oranges and Pinks in combination with Blues, Greens and Whites and to complete the look are printed base of Bandhni and Leheriya impressions. The occasional patch work of stone and embroidered laces add dazzle to the saree. Foil work, appliqué work, patch work on net fabric, gota and cut work on the borders of the saree provides it a regal look.

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Blouses are of rich brocades and viscose whereas Chunri print, net, Bhagalpuri printed fabric gives the collection a royal appeal. All these inputs enable providing saree a comfortable drape. Readymade laces and embroidered nets are a distinct feature of the blouses adding richness to the look.

You can complement the look with the Kundan jewellery. Heavy but minimalist jewellery shall hit the perfect ten! Well, guess what may just explode as a latest ethnic trend . . . try some Temple jewellery! Let the hair loose, spirits soar and mind refresh as we enter the festive season in the latter half of 2016.

You can order your Sentorini – 2 from www.triveniethnics.com. But not before catching the look on my blog.

 

Triveni Ethnics: Organically grown Corporate!

 Must Read account of Surat based Triveni Ethnics which has totally transformed how Saree business is done in India.

All great things start with a move…as did Triveni Ethnics three decades ago when in 1985, Mr Giridhar Sarraf moved from one textile hub in the North (Read: Varanasi) to another textile hub in the West (Read: Surat) to setup Sakambari Silk Mills. Sakambari manufactured synthetic sarees under the brand name “Triveni Sarees”. Leaving their Suiting/ Shirting business behind, Sarraf started from the scratch with Triveni Ethnics – named after his mother.

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It is predominantly a traditional family set – up where Senior Sarraf still comes to office daily, followed by Sons Shailesh Sarraf, who understands Surat’s textile industry like no other and has been driving home much of the product innovation, core sales and marketing revitalization; IITian & MITian Arvind Sarraf who brings in high level of efficiency, digitization, monitoring & innovation in the organization culture.

Indeed, the sons have taken Triveni Ethnics to new highs following their father’s vision. Today it is a well-known name in Sarees and ethnic wear. I would like to term it “Organically grown, Corporate”

Sarraf’s model Triveni on microcosmic India, a long lived traditional system, blended in with contemporary elements, bringing on cultural change. Being organically built from the scratch, they know how to be frugal, prudent in avoiding wastage, and quite frankly – even bearing with some inconveniences. It seems they believe in “No pains, no gains.”

Speaking to travel-knots, Shailesh Sarraf said, “Our biggest markets are UP and Bihar followed by Gujarat which are markets for classes as well as masses. Ours is a distributor driven business where we have distributors in almost all the states, who visit our office regularly to pick –up sarees according to their markets. ”

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The office set – up is a blend of tradition and modernism. It has a cabin well – equipped for marketing and Digital presentations and outside you have traditional Gaadis for distributors to have a dekko at wide range of sarees. We too seated ourselves on Gaadis to catch the glimpse of Triveni Sarees. Shailesh adds, “To give a contemporary look and feel to the brand, we have added Salwar Suits, Lehenga Cholis, Lehenga Sarees, Kurtis, Jewellery, Cotton and Silk Sarees to our collection thus Triveni Sarees became Triveni Ethnics.”

The Digital Brain behind the brand, Arvind shared, “Though it is distributor led business but we track all our orders online which keep us updated about the movement of orders.”

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Not only this, he added, “Our online platform – e-commerce is also very strong where we ship nearly thousand sarees a day to our customers not only in India but across the globe.” It is a very robust platform and shopping of sarees here is quite an experience. (I have experienced it myself).

As I mentioned earlier, it is run like a corporate – I will take you through all!

The Triveni team comprises of Designers from NIFT who churn out designs and designs to suit every palette.  Shalini Raj who is chief designer, also a drape expert was quite a delight, she showed us her drawing book which had many interesting designs and explained us how design team works. Then we moved to digital design team and e-commerce team where Nupur Chaturvedi told us that how they align shipments, orders, designs and tacking of the products.

We were shown the raw material, laces, sequins, decorations in hordes which are used by the design team. For the first time we came to know that what a humongous effort it is to make one saree! From here we moved to the ware house, which was huge and looked like a sea of sarees but, but, it was most organized warehouse I had ever been to. Mr Vineet Agarwal who manages it all delightfully shared his management techniques.

Conscious of the fact, that Saree remains favourite with the younger lot like their mothers and grandmothers, group does lot of engagement programs with young and upwardly mobile ladies. Not only their range of sarees appeals to the young Indian women by virtue of their design, fabrics, styling, colour range and most importantly, online access, their campus outreach programs are something to talk home about. Speaking on the subject, Nupur Sharma told us, “We do number of outreach programs in Campus and Corporates like Live Projects and Contests, Campus Ambassador, U- Design Contest, Saree Draping workshops and Triveni Case Challenge.” Indeed a great initiative to keep our youngsters abreast with most prominent symbol of Indian culture – The Saree!

Ridhi Sidhi Designers

Besides, Group highly appreciates the role played by Bloggers in popularizing Triveni Sarees Sarees and ethnic wear, they run an exclusive outreach program where they ship sarees to Bloggers from all over the world. I must tell you that Triveni Sarees have graced some big red carpet events by Bloggers from Europe and the US. These bloggers flaunt these sarees on special occasions and post it on Triveni’s face book page / twitters handles whom Triveni terms as Triveni Brand Ambassadors – Priyanka Chopras of this world, take a walk…

Now plans are on the anvil, to take their brand Ship Kala forward which has beautiful collection of handicraft sarees and ethnic wear. Arvind feels that it is high time that artisans get their due, and he wants to take Ship Kala to foreign shores for his patrons.

Must admit had loads of fun amidst Sarrafs, Sarees & Surat!

If you are a saree buff, visit their website: http://www.triveniethnics.com and order some for the festive season, I must tell you, you would be turning your friends Green with just one click! Rest Triveni Saree will do!