Tag Archives: Triveni Sarees

“Ultimate Saree” – the Benarasi Saree!

“Every mother has a dream to gift at least one Benarasi saree to her daughter in marriage,”Prime Minister Narendra Modi in Varanasi.

Indeed every mother dreams of dressing her daughter in Benarasi Saree, especially in North India and gift her some on her special occasion. I too think of doing so…gifting one on my daughter’s marriage, owing to its cult status – the gorgeous Benarasi Saree, like my mother who gifted me many on my marriage. I love Benarasi Sarees and like to wear on special occasions like marriages, engagements etc. Being from North India, my love for Benarasi sarees is unquestionable.

I recollect my eldest Bua (Father’s Sister – Mrs. Sarojini Chandra) having one beautiful, hand woven, heritage Benarasi Saree in deep Purple colour with Silver Motifs all over (jaal) and intricate border. Bua looked beautiful in that Saree. As a child, I could not tell her then, but today, I regret not asking her for that Saree, I know she would have happily given me and I would have been the proud owner of that heritage piece in silk!

Benarasi Saree is not just a saree, but a prized possession for any women who know its worth. In North India, brides wore Red & Gold Benarsi Saree for Jaimaal and Yellow & Gold for Saptpadi (Pheras) and Benarasi Lehengas for Sangeet etc. So it was Benarasi weave all through. These sarees’ special characteristics are Mughal inspired designs such as intricate intertwining floral and foliate motifs, kalga and bel, a string of upright leaves called jhallar at the outer, edge of border is a characteristic of these sarees. Other features are gold work, compact weaving, figures with small details, metallic visual effects, pallus, jal (a net like a pattern), and mina work.

Sabyasachi Mukherjee, one of the master weavers of India, makes the world of Indian Brides truly spectacular, by the very look of it, you can make out that she is “Sabyasachi Bride”. He has dressed innumerable brides in Benarasi Sarees and Lehenga Chunrees from across the communities, caste and creed. The thread of Benarasi Saree unites all Indian brides who want to dress in their Benarasi Lehenga, irrespective and what if, it is by master creator – Sabyasachi.

And this time as well, with his ‘Banarasi Bride’ collection, he’s done a fabulous job. Intricate designs of rich hues of Banarasi fabric teamed up with elegantly designed blouses made his collection just too good for the eyes to behold! The sea-green Banarasi bridal lehengas and sarees of his that were displayed at the Amazon India Fashion Week won quite a lot of admiration and applause.

Ralph Fitch (1583–91) describes Banaras as a thriving sector of the cotton textile industry. The earliest mention of the brocade and Zari textiles of Banaras is found in the 19th century. With the migration of silk weavers from Gujarat during the famine of 1603, it is likely that silk brocade weaving started in Banaras in the seventeenth century and developed in excellence during the 18th and 19th century. During the Mughal period, around 14th century, the weaving of brocades with intricate designs using gold and silver threads became the speciality of Banaras.

This way we see, Gujarat has Benaras connection!

Now we have the same intricate weave of Benaras brought to you by Surat based Triveni Ethnics, known for their gorgeous and vast collection of sarees. Incidentally, it is worth noting, Benarasi Saree’s pricing is prohibitive sometimes owing to various factors thus making affordability an issue. So if you want to have a collection of Benarasis in your wardrobe on a budget, take your pick from an awesome collection of Triveni’s – Shatika –  Banarsees made in Art Silk collection with beautiful traditional motifs, designs,  and styles in bright colours with Golden Zari borders.

Each saree is complemented with matching woven/brocaded blouse piece. The saree in zari brocade and in bright colours is a brilliant collection to choose from. You can order these online and get your Sarees delivered at your doorsteps.

Some elite ones preferred Zardozi over Benarasi but nothing beyond that. Times changed, so did the Bridal outfits, courtesy Bollywood brides who wore designer Lehengas, experimenting in different shades and trendy embroidery.

Lehengas became heavier by the day, heavier the lehenga, happier the bride.

So if you are planning to visit Banaras (read: Varanasi) , don’t forget to pick a beautiful Benarasi Saree.

 

Triveni Sarees, the Madhubani paintings Canvas!

If you have ever envied the look ethnic look of beautiful actresses Shabana Azmi or  Vidya Balan in their exquisite Handloom Sarees, big bindis, and heritage jewels…

 …Go for Triveni Sarees Madhubani collection to get the look! Now it’s your time to turn them green with envy!!

The latest offering from Triveni Stable is of Sarees based on beautiful Mithila imprints of Bihar, better known as – The Madhubani paintings.  Triveni’s exclusive collection in super soft blended cotton with delightful Madhubani designs is around to steal the limelight.

The effeminate saree collection is ideal for formal wear collection which is complemented with beautiful Art Silk borders and beautifully complementing blouse pieces. Sarees really look beautiful and flawless to adorn to get that classy look, which was possible only with steeply priced Handloom Sarees.

But this collection by Triveni is the answer to that which comes at highly affordable prices. Ladies, if you are going to be part of any Seminar, Conference, Workshop or any other official function, Madhubani Sarees are the best bet. These will surely give you the look of the likes of Shabana Azmi, Ila Arun or even Vidya Balan which you have always envied.

Madhubani – Mithila Painting (also called Madhubani art or Mithila painting) is practiced in the Mithila region of India and Nepal. Painting is done with fingers, twigs, brushes, nib-pens, and matchsticks, using natural dyes and pigments, and is characterized by eye-catching geometrical patterns. There is ritual content for particular occasions, such as birth or marriage, and festivals, such as Holi, Surya Shakti, Kali Puja, Upanayana, Durga Puja.

Madhubani painting/Mithila painting was traditionally created by the women of the Brahman, Dusadh and Kayastha communities in Mithila region in India. It originated from Mithila region and Madhubani district of Bihar became the major export center of these paintings, hence, it is popularly called Mithila painting or Madhubani painting.  This painting as a form of wall art was practiced widely throughout the region; the more recent development of painting on paper and canvas mainly originated among the villages around Madhubani, and it is these latter developments led to the name Madhubani art being used alongside the name “Mithila Painting.

The painting was traditionally done on freshly plastered mud walls and floors of huts, but now they are also done on cloth, hand-made paper, and canvas. Madhubani paintings are made from the paste of powdered rice. Madhubani painting has remained confined to a compact geographical area and the skills have been passed on through centuries, the content and the style have largely remained the same. And that is the reason for Madhubani painting being accorded the coveted GI (Geographical Indication) status. Madhubani paintings also use two-dimensional imagery, and the colors used are derived from plants. Ochre and lampblack are also used for reddish brown and black respectively.

Madhubani paintings mostly depict the men & its association with nature and the scenes & deity from the ancient epics. Natural objects like the sun, the moon, and religious plants like tulsi are also widely painted, along with scenes from the royal court and social events like weddings. Generally, no space is left empty; the gaps are filled by paintings of flowers, animals, birds, and even geometric designs. Traditionally, the painting was one of the skills that were passed down from generation to generation in the families of the Mithila Region, mainly by women. It is still practiced and kept alive in the institutions spread across Mithila region. Kalakriti in Darbhanga, Vaidehi in Madhubani and Gram Vikas Parishad in Ranti are some of the major centers of Madhubani painting which has kept this ancient art form alive.

 

Bachpan wali woh Diwali…Aaj Kal ki yeh Diwali!

Day started with receiving Diwali wishes on Whatapp since early morning, followed by early cooking, watching Rangoli – Diwali Special on DD National, house cleaning and preparation for the evening pooja.  But…I did not forget to listen to PM Narendra Modi’s Mann –Ki- Baat on radio which was based on Diwali and Festivities surrounding it! I can safely say it was the Best Diwali described ever!!  He expressed Diwali’s significance in a very unique way; he dedicated this Diwali to Soldiers of the country that guards our borders while we celebrate.

 This year it was a low-key Diwali for Vaghela house-hold as my father in law moved on his eternal journey who immensely loved Diwali followed by Gujarati New Year which was a big celebration in Vaghela House hold with patriarch “Pappa”  and “Dada” who took great interest in all the celebrations.  We all miss his presence this Diwali!! He will always be missed!!!

 Daughter Tanya is here from hostel joined with her friend Dhruvi which brought lot of joy and festivities to the festival.  Festivities started with Dhanteras Pujan at office where like one big happy family we joined hands to celebrate, there was lighting, finery, jewellery, traditional dress, puja, mithai, gifting, receiving, family gathering and what not…followed by Dhanteras Puja at home. Like all years, this year’s Diwali is also big on Laxmi Puja which I would be performing in special Temple Border Kanjeevaram saree received from www.triveniethnics.com for Laxmi Pujan. Thanks Triveni for making festivities even more special…

Saree courtesy: Triveni Ethnics
Saree courtesy: Triveni Ethnics

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 This Diwali was made even more special by fond memories of Diwali celebrations in our childhood by one of the most revered poet by writer & poet Gulzar which I am sharing with you below. What a beautiful expression through –  बचपन वाली वो दिवाली.

हफ्तों पहले से साफ़-सफाई में जुट जाते हैं, चूने के कनिस्तर में थोड़ी नील मिलाते हैं,

अलमारी खिसका खोयी चीज़ वापस  पाते हैं, दोछत्ती का कबाड़ बेच कुछ पैसे कमाते हैं, चलो इस दफ़े दिवाली घर पे मनाते हैं  ….

दौड़-भाग के घर का हर सामान लाते हैं, चवन्नी -अठन्नी  पटाखों के लिए बचाते हैं

सजी बाज़ार की रौनक देखने जाते हैं, सिर्फ दाम पूछने के लिए चीजों को उठाते हैं, चलो इस दफ़े दिवाली घर पे मनाते हैं ….

बिजली की झालर छत से लटकाते हैं, कुछ में मास्टर  बल्ब भी  लगाते हैं

टेस्टर लिए पूरे इलेक्ट्रीशियन बन जाते हैं, दो-चार बिजली के झटके भी  खाते हैं, चलो इस दफ़े दिवाली घर पे मनाते हैं ….

दूर थोक की दुकान से पटाखे लाते है, मुर्गा ब्रांड हर पैकेट में खोजते जाते है

दो दिन तक उन्हें छत की धूप में सुखाते हैं, बार-बार बस गिनते जाते है, चलो इस दफ़े दिवाली घर पे मनाते हैं ….

धनतेरस के दिन कटोरदान लाते है, छत के जंगले से कंडील लटकाते हैं

मिठाई के ऊपर लगे काजू-बादाम खाते हैं, प्रसाद की  थाली   पड़ोस में  देने जाते हैं, चलो इस दफ़े दिवाली घर पे मनाते हैं ….

माँ से खील में से  धान बिनवाते हैं , खांड  के खिलोने के साथ उसे जमके खाते है

अन्नकूट के लिए सब्जियों का ढेर लगाते है, भैया-दूज के दिन दीदी से आशीर्वाद पाते हैं, चलो इस दफ़े दिवाली घर पे मनाते हैं ….

दिवाली बीत जाने पे दुखी हो जाते हैं , कुछ न फूटे पटाखों का बारूद जलाते हैं

घर की छत पे दगे हुए राकेट पाते हैं , बुझे दीयों को मुंडेर से हटाते हैं, चलो इस दफ़े दिवाली घर पे मनाते हैं ….

बूढ़े माँ-बाप का एकाकीपन मिटाते हैं, वहीँ पुरानी रौनक फिर से लाते हैं

सामान  से नहीं ,समय देकर सम्मान  जताते हैं, उनके पुराने सुने किस्से फिर से सुनते जाते हैं, चलो इस दफ़े दिवाली घर पे मनाते हैं …

Best tribute to our bachpan ki diwali!

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Diwali has always been my favourite festival. I start preparing for the festival at least one month in advance with shopping, scouting for gifting ideas, decorations, diya making & buying etc. Diwali brings immense joy to me personally. Entire year I wait for Diwali as it is a great social, religious, religious and festivities oriented festival, I love everything around Diwali…weather also take a turn for the better! Not only this, it is the time of the year when I like to introspect about the year gone by and prepare for the future dreams…wish dreams were horses. No Diwali goes without remembering DIWALI we use to celebrate at our home town Gwalior amidst battery of family members, buas, cha-chas, dadi-dada, bhaiyya, bhabhis, didis…everybody. For female members it was kitchen time all five days whereas we children enjoyed festivities with new dresses, sweets, delicacies, crackers, rangoli…to top it all outstation visits in Diwali vacation.

You can watch PM Narendra Modi’s Manni-ki-Baat here!

Diwali is big Puja time particularly Laxmi Pujan…which I do with lot of enthusiasm and fervour as ever.

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Wish all my readers a very happy Diwali & Prosperous New Year!!

 

 

Dis Diwali Drape Kashida (قشدة) for Laxmi Pujan from Triveni Sarees!

Diwali is just round the corner and shopping fervor has begun in many households. We want to gift our loved ones choicest of things which is a stupendous task in itself. But if we have to gift a woman, Saree is the best bet as all women love Sarees. What to say if the occasion is Diwali. If you want to have choicest Sarees for yourself and for your sisters, bhabhis, maasis, maamis, chachis, tais and Mom & Grand Mom, visit  www.triveniethnics.com and order as many you want. Not only this, they will also customize (read: Stitched) blouses for you in the shortest possible time. Their blouses are truly the highpoint of the Sarees which enhance the beauty and grandeur of any Saree manifold. Every Saree is a masterpiece with an affordable price tag. I am getting myself one for Laxmi Pujan, you too get yours for making your Diwali truly special.

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This season Triveni Sarees has come up with their festive collection especially for Diwali – Kashida – which is breathtakingly beautiful & breezy and of course festive.

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These Sarees with beautifully embroidered borders and gorgeous self plated designs with double shaded hues are ideal for festive occasions. The matching brocade blouses with cut work embroidery are a stunner all the way! The drapes are perfect amalgamation of ethnic styles and modern designs.

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The swirls of Chiffon, Georgette, Lycra and Ruselle Net set an ethereal surface to drape around. Sarees are characterized for its crisp, intricate embroidery and unmatched fluidity. Sequins & Patchwork over net fabrics and embroideries at borders impart a rich textured look to add vibrancy to your ethnic wardrobe this season.

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The thin yarns are finely embellished with sequin and stone work, creating a rich surface apt for festivals and celebrations. Fibers are twisted along the vibrant palette of colors. Sarees are dipped into the barrage of dual shaded colors. Blouses are Exceptional creation of flattering brocade net satin and Bhagalpuri silk. These drapes give a stunningly elegant fall, along with a feminine grace and girl charm –blend of which is impossible to achieve.

You can accessorize with trendy Jhumkas from your collection.

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Reinvent the beautiful days this Diwali with family.

Don’t forget to put that beautiful smile with your favourite Triveni to glitter up the beautiful get together parties!

Don’t miss visiting: www.triveniethinics.com

Bring In Summers, Triveni Way!

Summers are here and what could be better that beating the heat with summary pastel coloured Georgette sarees from the house of Triveni from Surat. The highlight of the Fashion Flow 2 collection is that it has kept up with the tradition of gleaming and modernistic offerings. This is an extension of Fashion Flow. The collection brings the fresh set of colourful printed sarees in flowing Georgettes. The frame of the sarees is completed by readymade laces and brocades. Floral prints with Geometric escapades are spread across the length of the saree in varied colors with catchy eye pleasing repeats and rhythm.

Blouses in gracious Bhagalpuri silks with printed details complement the sarees. Stylish cuts and style lines in new patterns adds to the wearer’s statement.

Team the sarees with contemporary silver and junk jewelleries to add new dimension to your look. A soft bun and uptied bangs will keep you at comfort and chic-ease. Let the colors speak for you; begin your track to the collection, NOW!

You can order these lovely sarees Online from www.triveniethnics.com.

Triveni Sangam in Kolkata

 February 7, 2016:  Kolkata tasted the flavour of intricately crafted sarees from Surat, served on a platter by none other than Surat based Triveni Sarees. Kolkata which is famous for its exquisite Bengal Handloom sarees, welcomed Triveni Sarees with open arms, probably because of their variety, colour, styling, fabrics, embellishments and wonderful blending of mass & class elements in their sarees. Kolkatta Saree(nistas) gathered  at Oxford Book Store, Park Street on sunny Sunday morning to catch the glimpse of Triveni Sarees and learn the craft of draping by famed Ms. Dolly Jain. I am sure bloggers must have had a great time, like we had in Triveni’s Meet in  Mumbai.  Indeed it was crossroad of bloggers, ethnic wear and saree lovers and Triveni’s insight and ideas upon ethnic wears.

I think venue was very carefully selected by Triveni Team because as much we love our books, we love our sarees too. Can’t get enough of both! Never say never for both. Any number of books on our book-shelves and any number of sarees are welcome in our wardrobe, as both have place of pride in our hearts too!!

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The event channelized by Arvind Saraf, Director, Triveni, turned out to be unique where bloggers had great time amidst sarees and more sarees.

Here is a report on Triveni Meet, Kolkata:

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On the ‘Fresh – February’s one of the rosy Sundays women with an ethnic connect and some with curious amazement participated in the Triveni meet. Many of them shared their musings and excitement over the two sessions in which the

event was spread. Mr. Arvind Saraf, Director, Triveni introduced the brand and spoke about the vision of spreading the endemic heredity since expanding beyond sarees and dealing with all sorts of ethnic wear for men, women and kids.

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Ladies present at the event were then introduced to many fabrics and their characteristics. Attendees were eager to know about the specialty of the sarees and their distinct appeal. Much awaited part of the meet approached when Ms. Dolly Jain took the stage and everyone present was left gasping with her unique fete of draping a saree in most velocious and elegant fashion. Ms. Jain is a world renowned saree draper, who also happens to be the Limca and India Book of record holder for draping a saree into 125 unique styles. The very fun, sprightly – Le Debonair bloggers who attended the event were found clicking pictures, mingling with each other over the splendid grace of sarees at session end.

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Attendees shared their experiences and memoirs related to sarees. Stating about their delight after being left informative and amazed, bloggers at the meet stated how they have developed the confidence of wearing one regardless of their body frame, thanks to the meet. The event was channelized by Arvind Saraf, Director, Triveni. Checking the brightness of the event, Saraf described the meet informative and involving. Speaking about further such activities, Saraf added that Triveni has always endeavored to get people involved and evolve as ‘People’s brand’.

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Hence, many such associations are looked forward to.

Triveni is a 30 year old maker of Sarees and Indian Ethnic wear. Based on the solid foundation built by its Sakambari Silks Mills, Triveni has spanned to global proportions with the advent of its online store – TriveniEthnics.com. Triveni currently has over 80 wholesale counters all over India with listings in all major online retailers as well. Triveni went online in 2011, taking the Triveni collection worldwide (www.triveniethnics.com), online & a few clicks away. Triveni’s designs & collections are now available at most major retailers in India and most major web-portals in India & worldwide.

 

Saree Gowns: Swing to the Silhouette in Style!!!

For the first time I noticed Saree Gown in a fashion show in New Delhi few years ago where model sported neon green saree gown by designer Monisha Jaising…

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…Model looked fabulous in the outfit, which at hindsight appeared to me like a saree draped differently like the one by Mumtaz in Aaj Kal Tere Mere Pyaar ke Charche…but as she came close I realized that it was something starkly different. Indeed it was an attempt to update traditional saree by fusing it with a gown like silhouette. Here, the outfit was paradoxical mix of fluidity and construction, which combined the saree’s classic structure with the comfort of zipped – up gown. Outcome, your heavily embroidered saree or lehenga will not come in the way when you swing – Girls like to Swing on your best friend’s sangeet.

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One fine morning, not too long ago, a tweet landed in my account from @triveniethnics displaying their saree gown collection, which instantly caught my fancy and I suddenly recollected seeing them at a fashion show (mentioned above). The outfit in itself is quite exciting as it wonderfully blends silhouettes of a gown with that of a saree and the result is magical. You are adorning the class of a saree and style of a gown in one single outfit. Saree Gown has the comfort of the gown and drape of the saree which gives women the liberty of doing whatever they want. It makes them look elegant & dolled up at the same time, whichever look they want to flaunt. It is an ideal outfit for pretty, young Indian girls who always like to dress to the occasion. It is a fusion of Western & Indian, tradition & trend and style & Silhouette. tssag2602_2Apprising about the breathtakingly beautiful collection of saree gowns, Arvind Saraf, Director, Triveni Ethnics said, “We always attempt to give something new to our customers and saree –gown is one of those outfit. We are sure it will attract young upwardly mobile women who do not shirk from trying something new all the time; especially when it comes to occasion wear. Our Saree Gowns are quite unique because of the use of fabrics like Georgette, nets, chiffons with heavily embroidered tops and colour palette is also quite strong which would appeal younger audience especially.

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Highlight of the collection is  heavy embroidery on sleeves and layering at the bottom.” He observed a very pertinent point, “Our girls have become quite global but they do not want to compromise on the traditional look when going for an occasion, for them these saree gowns would be an ideal outfit to adorn. Here they want to look stylized but not too Western too. This outfit addresses their concern here.”

Triveni Ethnics are based out of Surat, Gujarat who brings in vast experience in the field of sarees from many decades. Triveni Sarees are available on a pan India level across various budgets, styles, fabrics & fashions from both Online & Offline platforms. They have something for every woman. Don’t miss on checking their bridal collection!!!

& of course saree gowns!!!!

You can check & order the Saree – Gown Collection on http://www.triveniethnics.com starting from Rs. 1500 to Rs. 15,000.

Gowns shown in photos above, barring first one are courtesy: Triveni Ethnics

Ladies watch Tamasha, in Tamasha Collection of Triveni Sarees!

Blockbuster from Triveni Ethnics: TAMASHA Collection!

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With festive season just knocking our doors, what could have been better than adorning a beautiful saree and stun your guests! Triveni Ethnics have recently launched Tamasha collection, for the young & upwardly mobile ladies who want to make their festival special.

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“This collection is different from our other collections owing to its unique styling where sarees are light and blouses are heavy”, says Surat based Arvind Saraf, Director of Triveni Ethnics. He adds, “The fabrics used are georgettes and satin with dash of embroidery in gold and silver whereas patchwork on blouse and shoulder lends it a unique look.”

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Saraf informs, after dual sarees of Chennai Express, these sarees would be a welcome change which would have great acceptance amongst youngsters who want that special look for parties, festivals, sangeets, movies or just outings. I couldn’t have agreed for more!

For some sarees, the collection looked inspired by 70s look of Mumtaz who adorned heavily embroidered georgette sarees with élan…who would mind that retro look for friend’s sangeet.

A word about the collection:

Tamasha has Georgette sarees in sober shade fabrics with one satin saree. The body of each saree has exclusive cut patches and readymade borders. The beautiful embroidery work on shoulder gives a unique look and feel to this collection. The box pallu embroidery patches enhance the grace and beauty of the wearer. Every design is unique in the embroidery pattern and placement, which makes each saree different from the other.

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Complementing the beautiful sarees, in this collection, are beautifully crafted unique blouses in various fabrics with attractive embroidery. This collection has a plethora of fabrics and patterns to choose from. Chiffon, georgette, jacquard, printed fabrics, brasso, satin / velvet for blouses and borders and shaded fabrics offer you a vast choice in a single collection. Also the attractive borders and embroidery in embroidered patches, stone work, foil work, hand patches, cut work and machine embroidery represent the magic story in the collection.
Exclusive and intricate embroidered; Bhagalpuri and brocade borders provide a majestic look to the collection. You now have every opportunity to make your personal style statement, this festive season, with this exclusive collection.

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Now you too can match the look of Deepika Padukone in Tamasha.

While you are booking your Tamasha tickets online, you can order your Tamasha saree online too at http://www.triveniethinics.com.

Step into the TRIVENI of tradition, trend & trust!

Triveni Sarees tagline reads: Grace, Dignity, Identity!
For me the catch line would be: Tradition, Trend & Trust!
Every woman aspires these inputs while selecting her saree & Triveni embodies these to the hilt!

Surat based Saraf’s vision of Triveni Sarees can be best described as tasteful concoction of colorful contradictions, grace and trend. Their sarees transcend their passion to make Designer Sarees accessible not only to classes and but also to masses. Going by this dictum, their sarees have Designer inputs which every woman aspires with value for money pricing. Considering the highly competitive and price sensitive saree market, these wonderful sarees are a steal for their price tags. No wonder Triveni sarees are loved by not only Indian Women but by women across the Globe. They have a fleet of happy women customers who have adorned Triveni sarees to very special occasions like on a red carpet event or marriage in the family. Loved for all occasions, adored by all women…step into world of Triveni Sarees through their exclusive collections.

I will take you through them in a sequence so that you know about the collections in detail. Their catalogues are most awesome pieces which we got to glance while our visit to Surat to their office and works recently. I admit it will be difficult to do justice to Triveni’s print catalogues, but none the less, it will be an honest effort.

So how and where you can get these beautiful sarees? No need to go to Surat. You can get these ordered from the comfort of your office or home by visiting their website: http://www.triveniethnics.com and sarees would be delivered right at your doorsteps. So what are you waiting for? Navratri and Diwali are round the corner…dress yourself in Triveni Sarees and wear it on these festivals and special occasions. Post your picture on your face book page, tag @Triveniethnics and you become the Triveni Saree Ambassador. How cool is that!

And…and Triveni Sarees are retailed through all prominent outlets country – wide. Your can have your pick from there to!

While at Triveni Sarees, I felt I was amidst the ocean of beautiful sarees…sarees for every budget, every colour, and every design! Interestingly, for the first time I came to know about the humongous effort which goes into the making of a saree. You would be surprised to know that a saree has to go through many stages – selection of fabric, colouring, dyeing , designing, embroidery, folding, packaging and packing and quality checks on all the stages, before reaching its destination…our wardrobes!

Back stage story will be in a separate post, till then you swoon over wonderful world of Triveni Sarees!

KALPANA

Kalpana 3

This collection is all about popularizing trends for the modern, confident women. The semi casual sarees gives the impression of exclusive designer wear courtesy their subtle surface designs. Light and Bright colours care combined with a two-tone effect decorated with embroidery, cut work and brocade borders; teamed with designer blouses. The design and placement of embroidery are the highlights of this collection combining ethnic wear into contemporary styles with intricate details. They are heavily embroidered mixed with chiffon, georgette and net fabrics. Fancy jacquard, chiffon, georgette based fabrics are used in sarees.

Ideal for women who love to blend traditional and some classical!

SENTORINI

Serontini

The collections is all about fusion; fusion of tradition into contemporary style. The designs are inspired by the tradition of Rajasthan fused with modern Bandhini look. The colors are bright yet soothing, even complimenting others well in some of the pieces. The fabric used is chiffon. The most attractive feature of the collection is its border- beautifully crafted with sari and thread work. The collection is beautifully designed for newly married women much because of its colors, surface works and prints. Bandhej print has been widely used in different patterns and colours. Stone work and embroidery are combined to create artistic patterns in blouse pieces. Furthermore, there are different styles of blouses to choose from!

Ideal for those who love to be in sync with tradition & trend!

DASTOOR

Dastoor Collection

Here light and bright colours are combined with a two-tone effect decorated with embroidery, cut work and brocade borders which are teamed with various designer blouses. Important feature of the collection is its subtle variation in designs. They are well embroidered amalgamating Bhagalpuri silk and net fabrics. The sarees are beautified using different surface design techniques like cut work, stone work and embroidery. Whereas sparkle, sequins and foil are used in velvet blouse fabrics. The sarees have a two tone effect and fabrics used are fancy jacquard, chiffon and georgettes. With the use of contrasting colors and beautiful border work teamed with trendy blouse pieces.

Make it a Dastoor to have one!

FASHION FLOW

Fashion Flow

‘Fashion Flow’ is a collection of contemporary style digitally printed sarees which runs on the ground of fashion trends. Scattered floral prints, a mix of bright and pastel tones, tribal block prints and ombre effect; these are some relevant features of ongoing trends. Being lightweight; they are very comfortable and can be stylishly wore to work teaming with matching accessories and bags. These can be draped in multiple ways!. The young women who follow trends will love the digital prints, colours and effects with very creative blouse pieces. The fabrics used in sarees are mainly georgette and chiffon some of the blouses are made of Art Silk.

Ideal for young corporate Indian Women!

GARDEN OF DESIRE

Garden of Designer

Here the georgette and chiffon mix of printed collection gives a smooth feel of the fabric. The hues of red, yellow, blue and green are wisely chosen to match the occasion. The summer collection goes in trend with beautiful floral inspired prints (scattered and continuous) and appealing patchwork. The borders are brocade with ready made laces. The sari pieces are teamed with crepe jacquard blouses with golden prints.

Ideal for would be brides and newly weds!

JHUMRI

Jhumri

In this collection the sarees are designed with minimal variations; keeping it simple yet classy. The variations are mainly in term of sleek borders, apt embroidery and blouses. The sarees are a wise mix of chiffon, georgette and jacquard fabrics. The fabrics are further embedded with patch work and stone work as a design element. The ombre effect adds to the visual appeal with beautiful cut work and tassels. These surface design techniques enhances the beauty multi-fold. The designer blouse pieces are exclusively crafted with embroidery, net fabrics and variation in neckline.

Ideal for contemporary Indian women, young, not so young, forever young!

DSC00026

Indeed I go by the belief of Saraf’s, “Indian Women is a Triveni ( meaning Fusion) of colourful contradictions, tenderness, yet strength, classy yet contemporary and graceful yet vital.”

My special thanks to Triveni Team for their design and digital inputs: Shalini Raj, Noopur Sharma & Noopur Chaturvedi when I attacked them in their dens!

A TRIVENI of ethnicity, modernity & creativity!!!

नारी व्हिच साड़ी है या साड़ी व्हिच नारी है

Whatever it is, every woman looks pretty in a saree and what if saree is from the collection of Triveni Ethnics. You must be wondering what am I talking about. It all started from an invite from Surat based Triveni Ethnics for a bloggers meet in Bandra, Mumbai.

Little back drop to the story…
…I received a mail from Triveni Sarees from Surat requesting to be a part of Bloggers Meet in Mumbai on July 11, Saturday. I wondered all through, how they came to know about me? And this prompted me to call the mail sender – Nupur who authenticated the mail. Travelling to such a distance to an unknown destination is quite a task especially on weekends; still it remained in my mind. On Saturday I nearly dropped the idea of making it to the venue, as it sounded quite weird. It was my daughter who pricked my conscience and said, “Once you have confirmed, then you should go for it.” So I pushed myself to the destination, and landed in Bombay Connect premises. And voila! What an afternoon it turned out to be!

Read on the Saree tale…

Arvind Saraf of Triveni Ethnics, an IITian & MITian behind the famous ethnic wear brand welcomed us warmly and introduced to the world of Triveni Sarees. There was a display of wide and varied saree collection, though venue was quite small, still we saree freaks did not mind. There were certain sarees, of which we could not take our eyes of. The vibrant colours, smooth textures and amalgamation of modern & traditional prints comprised the collection. Oh yes! Triveni Ethnic’s catalogues are something to talk home about, beautifully & creatively crafted, all of us fancied them. Indeed Triveni is a world in itself where grace, dignity and identity are expressed through the vibrancy of their collection of sarees, lehengas, kurtis, anarkalis…what not. The collection is any woman’s dream; it has something for everyone irrespective of age, profession or occasion. You just have to take your pick from the collection.

When I told Arvind, that women seldom buy Sarees by the brand, isn’t this a challenge for Saree brand like Triveni? Arvind replied, “The trend is changing. Ladies are becoming more conscious about the name which brings in trust and our E-commerce platform is ample proof of that. We ship around 1000 sarees per day to not only various cities in India but also abroad.” He added, “For using E-commerce platform ladies are migrating from unorganized saree retailers to the branded ones. They are shopping from the comfort from their homes and they want to go with the brand on which they can lay their trust on besides liking the design, colour and fabric etc.”

Talking about the strong On-line presence of Triveni group, Arvind told us,  “TriveniSarees.com was setup in 2011 – to take the fabulous Triveni collection worldwide, online and a few clicks away. ‘Iness’ took our leanings with designer wear with the aim of creating a viable online market for them, and ‘Hues & Vibes’ is Triveni’s foray in home & kitchen linen. Triveni Labs was setup in 2015 to share Triveni’s learnings about technology innovation for SMEs & e-Commerce to a wider audience.”

We bloggers particularly liked the Art –Silk collection of sarees which had very interesting heritage patterns but synthetic saree collection did not excite me in particular barring just one saree in black and beige pattern. May be because of their loud colours and bold patterns. But yes, fabric is the star of all Triveni sarees. There we no Lehengas in the collection so we cannot write about them. Hope they conduct one workshop exclusively for their Lehenga collection which looked to me quite exquisite on their website. Every bride would want one on her special day.

Session ended with an interesting saree draping workshop where many trendy styles were shown to us. May be next time we try one of those style for our special outing…

After a long time, my interest was revived in sarees…

courtesy: http://www.triveniethnics.com.