Every January, while the world comes to the Jaipur Literature Festival to celebrate the written word, the publishing fraternity gets together to celebrate and discuss upcoming trends and achievements at the Jaipur Bookmark, where books mean business. Jaipur BookMark harnesses the collective energy of authors, literary agents, translators, publishers, designers, marketers, publicists, booksellers and festival organizers to discuss new ideas and how to take them to the market. Jaipur BookMark is a rich platform for all those who may be interested in the practical aspect of books and publishing, including translation and rights exchange across geographies, which have always been a focus at JBM.
The 7th edition of Jaipur BookMark 2020 will be held from 22nd January to 25th January. Jaipur BookMark (JBM) brings together stakeholders of the book industry from across the world. It provides the right atmosphere to inspire dialogue and a space for one-on-one meetings and networking, as well as provides an opportunity to “talk business” through relevant sessions and focused roundtables.
The inaugural address, introduced by Neeta Gupta features H. E. Hans Jakob Frydenlund, Namita Gokhale and Sanjoy K. Roy. This is followed by the much-anticipated keynote by acclaimed writer and publisher Jo Lendle, editor of the Hanser publishing group, introduced by Naveen Kishore. Titled The Roaring Twenties, the address focuses on key issues of publishing for a new decade. There have been many publishers of world renown who have made a keynote address at previous editions of Jaipur BookMark, including iconic author and publisher, Roberto Calasso; the CEO of the Frankfurt Book Fair, Juergen Boos; the creative force behind Seagull Books, Naveen Kishore; and others. In this edition, we look forward to interacting with publishers like Jo Lendle, Naveen Kishore, Urvashi Butalia, Vera Michalsky, Michael Dwyer, Niko Pfund, Atiya Zaidi, Richa Jha and booksellers like Arsen Kashkashian, Jeff Deutsch, Priyanka Malhotra, Maina Bhagat and Rick Simonson, among others.
According to Namita Gokhale, Co-Director of Jaipur BookMark, “Jaipur Bookmark celebrates the core values of publishing. We nurture creativity through our iWrite programme, support and showcase translations, and explore the changing books and narratives. I am very excited about what promises to be a brilliant 7th edition.”
At Jaipur BookMark 2020 there are many publishing-related sessions, such as The Heart of a Bookstore in which iconic booksellers from around the world speak of their profession and the joy and learnings they derive from it; The Big Book Box for Kids where authors, publishers and booksellers discuss challenges in making children’s books visible and accessible to young readers, as well as marketing strategies for overcoming them; Food for thought: gastronomy and literature, a session in which some of the most talented food writers in the world gather to share their recipes for food and literature; and Consumer Intelligence: Who’s Reading What, a session in which publishers and authors will discuss how big data can be used to analyse book-buying behaviour.
Neeta Gupta, Co-Director of Jaipur BookMark says, “Translations remain our top priority at the 7th edition of Jaipur BookMark, with sessions focused on Borderless Literatures, Translating National Narratives and Translation as Intimacy, along with launching Norwegian playwright Ibsen’s plays in Hindi. We also announce two coveted translation awards, the Vani Foundation Distinguished Translator award and the Romain Rolland prize for Translations.”
With its finger on the pulse of the publishing business, Jaipur BookMark has always featured crucial sessions discussing the most contemporary and critical issues facing the literary world. Towards a Borderless Literature promises to be an inspirational session on the need for translations and words without borders; The Changing Face of Digital Narratives will focus on the fascinating array of possibilities opened through new genres of digital narratives; Libraries as Communities discusses the role of libraries as crucial community hubs and centres of learning, communication, professional development and collaborative projects; Why Publishing Poetry is Important brings together dedicated and engaged publishers who will discuss their commitment to publishing poetry; and A Textbook Case for Diversity brings together acclaimed publishers who discuss the importance of striking a balance between mere tokenism and embracing true multiculturalism.
Aditi Maheshwari Goyal says, “The 7th Edition of Jaipur BookMark will witness important stakeholders in the global and local publishing industry – authors, publishers, editors, designers and literary agents. The only platform in South Asia that shines the spotlight on those who work behind the scenes, creating books. JBM is all set to celebrate books in 360°- print, digital and audio editions.”
In 2020 the Norwegian Embassy is once again partnering with Jaipur BookMark. This will mark the 7th year of their association. Naveen Kishore of the Seagull School of Publishing is on board both as an advisor and supporter of the festival. Seagull Books Kolkata has single handedly put India on the International translation map with its international list of authors, that include Nobel Prize winners and others shortlisted in major international literary awards categories. The French Institute in India is bringing representatives of the French publishing industry to JBM 2020. India will be the Guest of Honour nation at the Salon du Livre in Paris in 2020.
“The Indian publishing industry has grown rapidly and the world’s attention is converging on it,” remarks Sanjoy K. Roy, Managing Director of Teamwork Arts and Producer of Jaipur BookMark.
Apart from being a B2B platform that brings together the who’s who of the publishing industry from across the world, JBM also provides aspiring writers with an exciting platform called iWrite: Creative Mentorship Programme. This Mentorship Programme invites poets, literary enthusiasts and novelists to share their stories and get an opportunity to be mentored by experts in the field. No longer limited to first-time writers, this initiative not only gives writers a chance to express themselves, but also lets them mingle and interact with publishers, literary agents, translators and other industry experts in a pitching session, and perhaps even get a chance to sign a book deal!
Three major awards will be announced at Jaipur BookMark 2020 – The Vani Foundation Distinguished Translator Award. The Romain Rolland Prize and The Oxford Bookstore Book Cover Prize.
Jaipur BookMark was conceived to run parallel to the Jaipur Literature Festival in 2014. In the 7 years since its inception, JBM has emerged as a nodal point for the South Asian publishing industry and is indeed a focus for the book trade.