Maruti Suzuki Arena encourages the entire nation to drive home their celebrations with ‘Ghar Aaya Tyohar’
India’s leading automotive manufacturer, Maruti Suzuki India Limited, aims to uplift the market sentiment with its new festivals season-specific campaign; Ghar Aaya Tyohar. The communication brings forth the entire range of cars offered by MSIL’s new and transformed channel, Maruti Suzuki Arena.
The campaign launch is amidst the festive season where the entire nation is preparing to kick off the festivities with their rituals and unique celebratory ways. The new campaign takes an interesting take on the preparation of festivals to instill positivity among all stakeholders of Maruti Suzuki.
Commenting on the campaign, Shashank Srivastava, Executive Director-Marketing and Sales, Maruti Suzuki India said, “Festivals are a high point in life of people. India is diverse, people are diverse and so are the festivals and the occasions to celebrate. Every festival is celebrated in its own beautiful way. However, a few things always remain common like celebration, happiness and bringing home a Maruti Suzuki. With our new Ghar Aaya Tyohar commercial, we intend to strengthen the same thought and provide people the same happiness and pride of owning a Maruti Suzuki car which we have delivered for decades”.
Maruti Suzuki is proud to be an intrinsic part millions of lives from every age group and finds a natural place in their most joyous celebrations during festivals. And this festive season is like no other, Maruti Suzuki is celebrating the season with a promise to be the most reliable partner for the journey.
I fondly remember celebrating Teacher’s Day in School (Kendriya Vidyalaya, Tagore Garden, New Delhi) with many debates, writing competitions and other cultural programs being organised to mark this auspicious day on September 5th. Seldom it happens that I don’t think about my teachers, school teachers, particularly who shaped the person I am today. Teachers were such an integral part of our student lives, life was unthinkable, unimaginable without them, though I passed school some decades ago, memories of my teachers are still fresh in my mind.
Kendriya Vidyalaya Tagore Garden New DelhiAs an above average, ambitious student who had this desire to become something in life, I loved creating an impression on teachers, except my Maths teacher – Chawlaji. I used to attend school, classes, activities, house activities, doing homework, classwork, participation in various activities which kept me in the limelight. I think this way today…as a child, it was like to be a good student.
Kendriya Vidyalaya Bhopal, I loved the most, best years spent here.
I recollect, when my mother visited my school for the first time –Kendriya Vidyalaya Bhopal and she asked about me from some children in the school, the whole bunch ran to call me. Mummy came to know that I was quite popular because of my good results and extra activities. I loved being in school, surrounded by teachers, students, classes, extra activities…
I had many favourite teachers and I was favourite of many teachers too, I thought so…by expressions of other students in the class. Though I loved my teachers beyond measure, loved the profession immensely as it commanded utmost respect from everyone, still never thought of becoming a teacher myself…life’s like that!
Today, I fondly remember my class teacher and Hindi subject teacher in Kendriya Vidyalaya Tagore Garden New Delhi, who left an indelible mark on me for her craft. Though I left touch with her after leaving school, she never left touch from my heart.
Mrs. Shakuntala Sharma, who was a very pretty looking, charming and sweet lady as a person and as a teacher, she was impeccable, having outstanding knowledge of Hindi language, authors, poets, writers…whatnot. Her speech and thoughts were crystal clear, everybody understood what she explained in one go. She used to prepare me for all the debates and writing competitions. In those days, career choices were very limited, parents use to decide the day daughter was born – Bitiya doctor banegiand I was no exception to that.
But once Mrs Sharma told me that with your good oratory skills and writing prowess, you take up a profession which is a combination of both. I didn’t value her advice then as I did not know if such a profession existed besides teaching. But see the irony of life, I chose to be in such a profession only! Mrs Sharma’s words – Vaani ki dhani ho, uska upyog karna!! Certainly, I did not follow her advice in choosing my career, but it just happened. My career exploited both my talents to the hilt. Had she known about my career choice; she would have been very happy.
Always dressed in her beautiful sarees, crisp cotton for summers and smooth silks for winters supported by her really long hair braid, she looked like a goddess. She was simple by heart and knew all her students well, in parent’s teacher meetings she will come out with something exceptional about me to be shared with my parents. When my mummy told her that even her teacher’s name was Shakuntala Sharma, who taught her Economics, she was very happy to know that.
She used to board the school bus after me from her house, and the first thing I use to see her saree for the day. Probably my love for saree dates back to her sarees. I would promptly offer her my seat, which was the biggest pleasure of the day. I was the one who carried her a bunch of copies to the staff room. Because of her, I had unlimited access to the staff room…I was part of all the activities in school.
With her, I developed taste for Hindi literature and read many literary books loaned from Delhi Public Library, as suggested by her. If I read and understand Sharat Chandra, Maithili Sharan Gupt, Mahadevi Varma, Gopal das Neeraj, Harivanshrai Bachchan, Subhadra Kumari Chauhan, Agyeya…it’s because of her. I fondly remember her today and always, thanks ma’am for giving me such a wonderful time in school and beyond. I love myself for my love for Hindi Literature, unfortunately, which many in India don’t have! People are busy showing off their love for English, the language and everything else.
My love and respect for works of modern-day Neeraj:
Dr Kumar Vishwas is probably an extension of that.
Never leave an opportunity to listen to Dr Vishwas:
Yes, there is a connection? IIT B, host to the very thick plantation and hordes of trees all over the campus is a rare sight in Mumbai which is home to innumerable residential and commercial skyscrapers, flyovers, highways, road, rail and metro network. Do we ever give time to think how much green cover has been lost in the race of infra development? Latest being Metro Car shed coming up in the green lung of Mumbai – Aarey colony. What to say of massive uprooting of plants/trees across Mumbai for Metro routes!
Like many of us, the scenario hurt Subhajit Mukherjee who left his rewarding corporate job to plant trees all over Mumbai. Yes, you heard me right. He is the one responsible for greenery in Mumbai who has planted over 50,000 trees in an around Mumbai. His love for trees/ greenery dates back to his childhood when his grandfather in Allahabad use to take him for plant selection for the back yard of his Bungalow.
Later in life, he realised his calling is there, amidst trees. He is the founder of Mission Green Mumbai and known Environmentalist, who has taken the onus on himself to sensitize citizens of Mumbai towards the importance of greenery. En route IITB, we visited Aarey Nursery where I got to know so much about various plants there. It was an experience, I loved it over a picnic, where I was just amidst plants, trees and greenery.
He interacted with a young team of IIT Bombay recently, who was invited for his guidance for making surroundings green – Indoor and Outdoor to keep AC away in summers. The team enjoyed the interaction very much as he showed the importance of greenery and even a small step in the direction can make a valuable contribution towards climate change. He suggested creating a dense forest on the window of the office which will have a cool effect, besides some dense plants, flower beds and what not.
As “Green Man” he was delighted to be in IIT B because of its green environs. He suggested: let’s make it greener by creating Miyawaki Forest. I knew nothing about Miyawaki forest…he briefly told me that it is dense forest which can be created on a small piece of land, and it is so thick that you have to water trees from outside only. I said wow! Even I can water them.
So, for the uninitiated Miyawaki, it is a method of afforestation/planting trees which involves the planting a number of different types of trees close together in a small pit. By closely planting many random trees close together in a small area enriches the green cover and reinforces the richness of the land. This will lead to co-existence of plants and as a matter of fact, each plant draws from the other vital nutrients and they grow to become strong and healthy.
The speed with which forest cover is depleting, where century-old trees are being brought down in a few hours, though this loss is irreversible. But the solution lies in creating Miyawaki forests, which is a method of tree plantation grows saplings 10 times fast and the forest is 30 times denser. In just 2 years the forest growth is unimaginable.
Don’t you think Miyawaki forest is the answer to cities which are turning to concrete jungles? A small patch of forests in multiple locations within the city will act as a green lung for the metro.
A word about the person from whom this concept originated – Akira Miyawaki from Japan is advocating the value of natural forests and the urgent need to restore them from the last four decades.
Akira Miyawaki is a Japanese botanist and expert in plant ecology, specializing in seeds and the study of natural forests. He is active worldwide as a specialist in the restoration of natural vegetation on degraded land. Since 1993, he has been Professor Emeritus at Yokohama National University and Director of the Japanese Center for International Studies in Ecology. He received the Blue Planet Prize in 2006.
Our salute to Miyawaki and our home-grown Dr Chetan Singh Solanki, Prof. IITB and Solar Energy Pioneer who are doing remarkable work towards creating awareness about green, clean energy access to the world and Subhajit Mukherjee, Environmentalist who is showing the way to Mumbaikars for greener Mumbai.
Currently, Dr Solanki is on a Global mission to sensitize people particularly young generation towards menace of climate change and how it can be countered with renewable energy sources like Solar Energy.
Proud to be associated with him in Gandhi Global Solar Yatra…which is going places literally, not just in India but across continents!
You can visit http://www.ggsy.in to know more, and if you choose to donate, pls do and be a part of this mission which is bound to bring the change.
IITB: Indian Institute of Technology Bombay
Special Thanks to Swati Kalwar for organising this interaction!
On Saturday Modiji launched #MainBhiChowkidar campaign, as soon as I watched the video I was like WOW! And couldn’t stop sharing since. Every Indian must watch. What a way to counter Congress’s narrative on Chowkidar and highly regressive and distasteful – Chowkidar Chor Hai! Looks like it is bound to resonate with Indian public, especially with people who want to see Modiji winning rather sweeping 2019.
PM Modi expressed beautifully in his tweet while sharing the video that every conscious citizen of the country is Chowkidar, we all are Chowkidars in our respective fields. People immediately started responding with their selfies/photographs/ posters and their interests and contributions in respective fields on social media. People are proudly saying #MainBhiChowkidar. After closely watching so many elections, I have never seen such great connection with the concept after “Mile Sur Mera Tumhara” which has celebrities (though it was not for elections), whereas this has aam janta.
PM added, every Indian who is fighting corruption, dirt or any other social evil is a Chowkidar. Everyone working hard for the progress of the country is Chowkidar. Which Indian would not say #MainBhiChowkidar.
The campaign also drives the narrative of PM’s strong and decisive image which is coming up as a very strong point in the coming elections.
The video has anthem style which is melodiously rendered, doesn’t shout out loud – Vote for Modiji – rather it effectively conveys – Vote for the country – Vote for yourself – Vote for your children – Vote for your future. What could have been a better way of communicating than this?
Video urges people to join PM on March 31, for a program titled Main Bhi Chowkidar where he will interact with people across the country for the pledge BJP has leveraged, a unique tech innovation called conversation cards. People have started getting a personal message from PM when they take a pledge.
#MainBhiChowkidar has resonated well with the public in no time.
I personally have contributed to the cause of the country without ever making a big noise about it. I have never taken a bribe, never bribed anyone, tagged authorities and made them act for the garbage heaps, distributed saplings to thousands of people in Schools and Colleges. Associated with Dadar Beach clean up the program. Taken a keen interest in activities of the Government in last five years and have used my social media handles to the full potential to support Modiji.
RAGA’s Chowkidar Chor Hai and Rafale Rafale Rafale and Saboot, Saboot, Saboot have fallen flat, nobody seems to be believing him, though he tried very hard.
Look forward that how Congress counters this campaign, probably with #MainBhiPappu (Due apologies to all the Pappus)
Watch Mile Sur Mera Tumhara for sheer nostalgia as it has been a part of our gowing up years…
The year started with marriages of two very special people: My batch mate Mukesh Mathur’s daughter, Heetakshi’s marriage followed by Mr Harsh & Mrs Pramila Roongta’s Son Akshay’s marriage to Vasundhara.
My association with Mr Roongta dates back to the year 2008 when I joined ApnaPaisa without having any clue what the future would entail in the hardcore personal finance background. Mr Harsh Roongta is an expert & celebrity columnist and panellists on many TV channels. Voila! It turned out to be such a great experience that 6 years passed like a dream. As the time passed, we all became a family. While attending the reception, so many memories rolled before my eyes on seeing Rajesh Vyas, Hemang Desai, Sushil Mishra, Shuklaji and dear Mandakini… missed presence of Mr Balwant Jain ji.
The reception was held at MCA Club BKC and venue is a story in itself…creatively decorated and beautifully lit, I felt like a young girl there…wanted to click selfies all over…
The bride looked resplendent in her outfit – White Lehenga with pink & gold work & Pink Chunri. The impromptu gig performed by their college mates took all of us by surprise. I and Mandakini had a great time together, relived so many old memories…had a fun time at Selfie booth, take away was our pictures clicked there. Overall, it was an evening to remember for…
Mr & Mrs Roongta showed the same old warmth like always and he was so delighted to see all of us together.
I and Mandakini decided to wear Saree on the occasion. She wore a beautiful yellow saree with Gold cut-work border teamed with a red brocade blouse.
I chose to wear Benarasi Coffee Coloured Saree from House of Triveni – selected for the occasion from their Sanchari Collection which is sort of assortment of Royalty collection. Intricately layered with golden thread work & broad golden border with designer motifs & extravagant pallu with complimenting blouse.
Launching New Incentives and Support for the India Market
The Penang Convention & Exhibition Bureau (PCEB) launched its second sales mission to Mumbai on January 10 at the ITC Grand Central as part of the second edition of its Penang Sales Mission to India.
Beginning the mission in Chennai on 7 Jan, the Penang delegation hit Ahmedabad on 9 Jan and will continue on to New Delhi on 14 Jan with the objective of promoting Penang as the preferred destination for corporate and association meetings, conferences, and incentives, and leisure travel.
Led by Ashwin Gunasekeran, Chief Executive Officer of PCEB, the mission is supported by a Penang delegation of 12 partners, including hotels, destination management companies, attractions and theme park, professional conference organisers, event experts, and PCEB’s strategic airline partner, Malaysia Airlines.
Capitalising on Penang’s rising popularity in India, the Penang Sales Mission to India will host, in each of the four cities it is visiting, a B2B engagement session with participating Business Events and leisure travel buyers from India as well as a media session with the local Indian and Business Events media.
Penang’s state executive councillor for Tourism Development, Heritage, Arts & Culture, the Honourable Mr Yeoh Soon Hin will be attending the New Delhi leg where he will be having official meetings with tourism authorities and key players in India.
“This mission is joined by some of Penang’s finest offerings in the hospitality, travel and events sectors, and will showcase the best of what Penang can offer to the Indian market,” he added.
Penang is world-class travel destination, one that is famed for its unique offerings of a modern international island city, a UNESCO World Heritage Site, lush rainforests, beautiful hill station, shopping galore and fabulous food. Additionally, this Northern Malaysian state is also a rising Business Events destination. Currently, Penang is the top-ranked second-tier destination in Malaysia in the ICCA (International Congress and Convention Association).
“India is one of the top five markets for Business Events in Penang, and over the past year, we have received encouraging interest from event planners and conference organisers,” says Ashwin Gunasekeran, the Chief Executive Officer of PCEB.
In 2017, 13% of Business Events of Asia Pacific origin was from India, contributing RM190 mil or USD 46 million. In 2018, Penang’s largest Business Event – V Con 2018 – which saw a participation of 16,000 delegates from around the world reported that 80% of their delegates were from India.
The number of Indian travellers flying into Penang has also increased in recent years. The Penang Immigration Department reported that for the period between Jan to Nov 2018, 7,250 Indian travellers flew into the Penang International Airport, compared to 6,569 in the same period in 2017. The 10.37% increase came despite there not being direct flights between Penang and India.
To further attract the Indian outbound meetings and conference market, PCEB introduced a new support package specially tailored for India. The support packages start from as low as sponsorship of souvenirs and welcome luncheon for the organisers valued at RM2,000 (for confirmed meetings/conferences of 50 to 100 delegates) to hosted site inspections, welcome luncheon for organisers, cultural performances and souvenirs valued at RM15,000 (for incentive groups of 501 delegates and above.
Given the encouraging media coverage of the Penang Sales Mission to India last year, PCEB is also announced that it is running the #BusinessEventsPenang Media Award for India 2019. The award – four full expense paid trip inclusive of flights to Penang for 5D4N to attend PCEB’s BE @ Penang 2019 conference and the media familiarisation tour from 4th to 8th Dec 2019.
Journalists and writers interested in vying for this award must submit the published article or news coverage on the Penang Sales Mission to India 2019 to PCEB by 28th March 2019. Should the submission be in a language other than English, the English translation must be provided. A panel of judges will judge the best reporting for each city, and the announcement of the winner will be made by the end of April 2019.
In the past year, PCEB has heavily invested in marketing Penang to India, as the potential for growth from the Indian market is vast. Besides the Penang Sales Mission to India 2018 which saw PCEB leading 17 partners to Kolkata, New Delhi, Mumbai and Bangalore, PCEB also joined the Global Panorama Showcase on its 8-city roadshow in 2018.
PCEB won the bid to host Global Panorama Showcase’s EDWIN Educational Programme, the first time the leading Indian travel product brought its programme to Malaysia. This saw PCEB hosting 120 Indian buyers at the inaugural Penang International Travel Exchange (PITE) 2018 from 4 – 8 September 2018.
Prime Minister Narendra Modi to inaugurate the Sardar Patel Statue TODAY (31st October 2018) – The Statue of Unity, the one to have laid the foundation stone for the project on 31 October 2013 as Gujarat CM. Besides PM Modi, Chief Ministers of several BJP-ruled states are expected to attend the gala event. Gujarat has the rare honour of possessing the competitor to Global Icon (The Statue of Liberty) – The Statue of Unity! This will attract reverse tourism as Gujaratis based in the U.S. will visit as tourists whereas till now Gujaratis loved to visit the Statue of Liberty in the U.S. – their favourite. Owing to its unique features, it is certain to attract tourist from all over the world.
Sardar Patel is renowned as the architect of independent India, as he united all diverse 562 princely states to build the one great Republic of India. Shri Narendra Modi decided to pay the honourable tribute which will be cherished for centuries by the whole world and it will become a matter of pride for every Indian for this great man. Built in less than five years, it is the world’s tallest, grandest and giant statue. It is a tribute to the man who united India, Sardar Patel.
The Statue of Unity is a monument dedicated to Indian independence movement leader Vallabhbhai Patel located in the Indian state of Gujarat. It is located facing the Narmada Dam, 3.2 km (2.0 mi) away on the river island called Sadhu Bet near Rajpipla in Gujarat. The monument along with its surroundings occupies over 20,000 square metres and is surrounded by a 12 square km artificial lake. It is the world’s tallest statue with a height of 182 metres (597 ft). Sardar Vallabhbhai Patel Rashtriya Ekta Trust (SVPRET), a special purpose vehicle was established by the Government of Gujarat for its construction and the outreach programme was carried out across India starting December 2013.
Initially, the total cost of the project was estimated to be about ₹3,001 crore (US$420 million) by the Government of India. Later Larsen & Toubro won the contract in October 2014 for its lowest bid of ₹2,989 crore (US$420 million) for the design, construction and maintenance. The construction was started on 31 October 2013 and completed in mid-October 2018. It will be inaugurated on 31 October 2018 by Prime Minister Narendra Modi.
The monument statue represents the Indian independence movement leader and the first Deputy Prime Minister of India Sardar Vallabhbhai Patel which is constructed facing the Narmada Dam, 3.2 km away on the river island called Sadhu Bet. The total height of the statue from its base will be 240-metre consisting base level of 58 metres and statue of 182 metres. It is constructed with steel framing, reinforced cement concrete and bronze cladding. The statue needed 75,000 cubic metres of concrete, 5,700 tonnes of steel structure, 18,500 tonnes of reinforced steel rods, 22,500 tonnes of bronze sheets for construction. In the first phase, a bridge connecting the memorial to the mainland, a memorial, visitor centre buildings, a memorial garden, a hotel, a convention centre, an amusement park, research centres and institutes is being constructed.
The Statue of Unity is designed as a naturalistic and historically accurate representation of Sardar Vallabhbhai Patel, wearing characteristic garments, in a walking stance.
The project includes:
Bronze cladding on the Statue.
Fast elevators to reduce transit time for visitors.
The three-level base of the Statue: exhibit floor, mezzanine and roof – will contain a Memorial Garden and a large continuous museum/exhibition hall, comprising exhibits that focus on the life and contributions of Vallabhbhai Patel.
The observation deck, situated at a height of around 500 ft from the river bed, will accommodate up to 200 people at a time. It will provide visitors with a panoramic view, enabling them to see the Satpura and Vindhyachal mountain ranges, the 212 km long Sardar Sarovar Reservoir, and the 12 km long Garudeshwar Reservoir.
Access to the Statue via a 5 km boat ride.
A large canopied public plaza, overlooking the Narmada River and the Statue, comprising food stalls, gift shops, retail kiosks and other amenities.
The Gujarat government has plans to build a Shreshtha Bharat Complex near the Statue of Unity which will house Bhavans of different states. Gujarat Chief Minister Vijay Rupani has approached all state governments for setting up their respective Bhavans at the site.
Indeed Statue of Unity has much more to offer than meets the eye. The closest station and airport would be Vadodara which is some 90 Km away and travel time by road would be 2.5 hours followed by a boat ride of 5 Kms.
I am all set to visit, are you?
I would be visiting both most loved statues – The Statue of Liberty & The Statue of Unity in the same year – 2019! Isn’t it something unique!!
Indian Railways will soon usher in a new era with its first “Made-in-India” engine-less train – named Train 18. Also known as T18, this train is set to hit the tracks for trials on October 29, 2018.
Being a big “Bhartiya Rail” fan, I could not resist myself from watching the news on Train 18, this is another story that I watch and follow all news updates from Indian Railways/ Railway Minister. I was very delighted to see the swankiest ever train, ready to run on tracks of India which is being witnessed as the replacement of Shatabdi Express, But one thing worth questioning – why it is being positioned as replacement of Shatabdi Express, which in itself is a very good train. It could have been positioned as “Concept” train for Indian travellers. Anyways…it is all set of trial run of October 29, 2018, i.e. tomorrow. It is another story that not a single Metro in Mumbai is set for a trial run till date…5 years into the making and not a single track ready completely. These also need immediate attention of concerned authorities.
Good to know, that finally “Make In India” is gaining some traction after its high profile launch in 2016 by Modiji. Train 18 or T 18 has several highlights which makes it stand out amidst the Shatabdis and Rajdhanis of this world.
So what are these highlights, I would like to share with you.
This Make-in-India train is made from the estimated cost of Rs. 100 crores and is engine-less, which can run at 160 kmph speed and is adorned with swanky interiors.
This is a significant leap by the Indian Railways in terms of technology innovation.
10 things about Train 18 that you should know about:
Driven by a self-propulsion module san a separate locomotive, Train 18 or T18, is capable of running at a speed of up to 160 kmph. Train 18 comes with technical features for enhanced quick acceleration.
The swanky 16-coach prototype without a locomotive (engine) will cut travel time by 15 per cent compared to the Shatabdi Express.
Developed by Chennai-based Integral Coach Factory in 18 months, the fully AC train is designed in such a way that passengers can see the driver’s cabin.
The estimated cost of each Train 18 vehicle is Rs 100 crore. Indian Railways’ Integrated Coach Factory General Manager Sudhanshu Mani said that subsequent production would bring down the cost compared to its current prototype.
Train 18 will be unveiled on October 29. A trial will be conducted for three to four days. The trial will be conducted outside the factory after which the train would be handed over to the Research Design and Standards Organisation (RDSO) for further trials.
The self-propelled train, fitted with CCTV cameras, would have two executive compartments in the middle with 52 seats each whereas trailer coaches would have 78 seats each.
Though the maximum speed of Train 18 is 160 kmph against 130 kmph of Shatabdi, the issue could be the suitability of the existing tracks. The tracks are being improved and once the tracks are fit to suit Train 18’s speed, it would reduce travel time by around 15 per cent compared to Shatabdi.
Train 18 has diffused lighting, automatic doors and footsteps beside GPS-based Passenger Information System.
The footstep in a coach’s doorway slides outward when the train stops at a station enabling passengers to alight safely with comfort. The footstep would adjust to the variation in height between a train’s floor and the platform.
Shatabdi was introduced in 1988 and is presently running on over 20 routes connecting metros with other important cities.
So, get set ready for your ride in Swankiest ever train by Indian Railways.
Subrat Saurabh has come up with another gem with “And We Walked Away”, this time in English. After reading “Kuch Woh Pal”, I thought this young engineer turned author brought so much to the table for Hindi readers with his lucid writing and excellent command over Hindi that too in verse. Touched upon so many untouched aspects of life, Kuch Woh Pal was like a breeze of fresh air amidst hordes of English best sellers.
Yes, his “And We Walked Away” did not disappoint…today’s campus life is well portrayed. It is the story of very practical about love, Naina and hopelessly in love Abhimanyu. This will certainly strike a chord with the younger generation who are currently living campus life or have recently been through campus life. The book begins with well-known author Abhimanyu returning to his Alma Mater after a decade and minutely notices changes taken place all over the place. He goes into flashback mode and reminisces love of his life – Naina, his friends, faculty, parents, grandparents and life on campus. Subrat has minutely captured the nuances of his life, Naina’s life, his friends’ lives that it read like an autobiographical account of the author.
Abhimanyu’s rush to propose Naina and ways and means adopted by him makes him the poster boy of GenNext who is in a rush to do everything. After a spade of failed tricks to impress and convince Naina, a trick finally works, which is an interesting twist, but does it really work? You need to read the entire book to know the end.
The trails and turbulence provided by Dev and Aarush as friends in his life are interesting and keeps you hooked throughout. You should have ample time to read this book as you would not like to leave it without reading the climax.
Our generation may not relate much to the book, as times were really different then, but yes we could catch the glimpse of what our children would be going through in these times. Abhimanyu’s parents and grandfather are true representatives of their generation, particularly from North India. Their pearls of wisdom are big takeaways from the book.
Indeed, it is a heart-warming tale of love and friendship, told in a simple manner, keeping the suspense alive all through. The story revolved around three friends in an Engineering College with love stories being the mainstay in their lives.
Subrat Saurabh is the author of the bestseller Kuch Woh Pal. He is popularly known as ChickenBiryani on social media. What to say about his popularity across mainstream media and on social media as well.
Emerging as a promising author on India’s literary canvas who is proficient in both languages – Hindi & English, a rare feat indeed!
Book pre-ordered on Amazon, delivered promptly in excellent condition.
Maharashtra Tourism Development Corporation (MTDC) in association with Ministry of Tourism organized an International Buddhist Conclave in Aurangabad on 24th August 2018 with an aim to enlighten the people on various destinations associated with the Buddhist culture in the state. The idea is to highlight and promote Ajanta and Ellora as a tourist hotspot in the international Buddhist Tourism map.
MTDC is working to create new avenues in the state for Buddhist Tourism by strengthening their ties with Buddhist nations around the globe. MTDC is also planning to offer its land bank to Buddhist countries for developing Buddhist theme park and monasteries near Ajanta, the UNESCO heritage site in Aurangabad. MTDC is planning to tie up with KJ Somaiya Centre for Buddhist Studies to introduce new tour packages to promote Buddhist Tourism in the state.
The Ministry of Tourism has selected Ajanta and Ellora, UNESCO heritage sites under their Iconic Destination Project, to offer world-class amenities to the tourists. The Ministry of Tourism is also joining hands with the Ministry of Highways to develop the roads in Aurangabad for better connectivity of the iconic caves with the airport so that it becomes convenient for tourists coming in from other locations in the country.
Maharashtra has rich Buddhist heritage and culture. It is an idyllic destination for visitors who are looking for harmony and peace. Maharashtra Tourism Development Corporation (MTDC) is encouraging local bodies to build Buddhist Circuits in the state. Some of the Buddhist Circuits are Stupa in Nalasopara, Global Vipassana Pagoda in Gorai, Mandapeshwar Caves in Borivali, Chaityabhoomi in Dadar, Elephanta Caves and Kanheri Caves in Sanjay Gandhi National Park, Karla and Bhaja Caves in Pune, Pandavleni Caves in Nashik, Deekshabhoomi in Nagpur, along with the UNESCO heritage sites at Ajanta and Ellora in Aurangabad.
Commenting on the occasion, Shri Jaykumar Rawal, Hon’ble Minister of Tourism, Government of Maharashtra said, “It’s a privilege to be part of the International Buddhist Conclave in Aurangabad which offers an excellent opportunity for us to come together with all Buddhist countries under one roof and discuss mutual prospects and develop new opportunities. The main aim is to highlight the significant locations where Lord Buddha preached, taught and attainted enlightenment or nirvana in the state.”
Shri Vijay Kumar Guatam (IAS), Principal Secretary, Tourism and Culture, Government of Maharashtra added, “I am overwhelmed with the support we have received during the recent Buddhist Conclave 2018. Through this initiative, we would like to promote Lord Buddha’s teachings and encourage the rich heritage of the great religion. This event has helped in strengthening the ties between India and other countries. This is just a start and I feel there is much more to discover, we look forward to welcoming the Buddhists explorist across the globe.”
Commenting on the occasion, Shri Suhas Diwase, Managing Director, Maharashtra Tourism Development Corporation said, “Our objective is to widen the potential of Buddhist Tourism across the globe by encouraging tourists from Buddhist nations to experience its rich legacy through Buddhist monuments and centres in the state. I am certain that this step will prove to be of great interest to the tourists who wish to explore more about Lord Buddha’s journey and self-discovery and help in attracting visitors from other Buddhist nations like Japan, Sri Lanka, Thailand among others.”
Tourism is one of the fastest growing sectors in the state that has generated substantial foreign exchange and significant employment prospects. Maharashtra Tourism Development Corporation (MTDC) was established with the aim of promoting tourism in the state.
Maharashtra is one of the most popular tourist destinations in India offering a diverse range of experiences from pristine beaches, wildlife sanctuaries, hill stations, natural caves, waterfalls, to imposing forts, colourful festivals, ancient pilgrimage shrines, museums, and historical monuments. For further details, please visit: http://www.maharashtratourism.gov.in/